Gothic Literature The Gothic Genre - 1130 Words

Katelyn Tiamson English Honors IV Mrs. Schroder 8 December 2016 Frankenstein Gothic literature is a style of writing that contains elements of both horror and romance. This genre allows readers to experience a mix of horror and romance intertwined. Within the gothic genre there are elements of supernatural events, beings, and gloomy day settings. This style of writing became popular in the late 18th century and early 19 century. Many give credit to it’s uprising to author Horace Walpole, who wrote The Castle of Otranto (1764). His book contains all the elements that constitute the gothic genre. Frankenstein fits perfectly into the gothic category because the gloomy and mysterious setting is placed where most readers think of it as†¦show more content†¦This hints to the reader that Victor is in a graveyard and has little regard for human life when he calls the once living food for the worms. Gothic literature has a strong presence of the supernatural world and with that comes mystery. Supernatural can be defined by events that science and nature cannot explain, these event are considered magical or otherworldly. Within this work of literature Victor Frankenstein raises the dead to create a monster. Shelly makes this a mystery to the readers because she never goes into detail on the science of how to create this being. â€Å"So much has been done, exclaimed the soul of Frankenstein-more, far more will I achieve treading in the steps already marked, I will pioneer a new way, explore unknown powers and unfold to the world the deepest mysteries of creation† ( Shelly 46). This quote lets the reader sees how Frankenstein has an interest in a supernatural world and will stop at nothing to create his monster even if it means venturing into the unknown of science. In order for Victor to achieve his desire of bringing someone back from the dead, Shelly lets the reader knows this creature was made by using many different body parts from different people, â€Å"I collected bones from charnel houses and disturbed, with profane fingers, the tremendous secrets of the human frame† (55 Shelly). This scene is especially gruesome because it gives theShow MoreRelatedThe Southern Gothic Genre Of Literature1528 Words   |  7 PagesThe southern gothic genre of literature can be described as â€Å"plots involving violence or hidden trauma, eccentric and often psychologically troubled characters, and an atmosphere of repression and decay† (Oxford Dictionary). This dark, depressing theme found in literature is one that highlights the harsh realities that characters face in their own geographic area. It is vital for southern gothic stories to incorporate the theme of some type of external decay. In the texts Salvage the Bones and SwamplandiaRead MoreEssay on The Develoment of the Horror Genre1076 Words   |  5 Pages The term Gothic is significant f or the understanding of the origins and development of the horror genre. Both of these genres differ, whilst Gothic literature is the text that explores the frightening extremes in mankind, horror focuses more on the unknown. The Gothic horror genre has changed over time and retains importance because it is the antecedent of the horror genre. Factors such as the definition of the word Gothic, the archetypes of the genre, and its social and historical contexts, haveRead MoreThe Characteristics Of American Gothic Literature930 Words   |  4 Pagesattraction? Gothic Literature incorporates many unique characteristics that keeps the reader intrigued. Some examples of the characteristics that may be included in American Gothic are: fright, uncertainty, darkness, and isolation. The evolution of entertainment media has created a new demand for the genre’s darkness and horror. Some questions that will be answered are -- What is American Gothic and how has the genre been defined? Is the genre still relevant today? What is it about gothic tales thatRead MorePoetry Is Not Just The Vision Of The Writer1036 Words   |  5 Pages poetry can grip the heart—the mind can be an awfully dark place. Within gothic poetry the horror and fears of the poet lie just beyond the words of the poem itself. The words are emotional viscera given form. Poetry is aesthetic and inspiring and its brevity extends it to forms beyond itself. The works of romantic poets have been recycled and reimagined as a result of our continued love affair with the ideas of the gothic and supernatural. The works of various authors, directors, artists, and musiciansRead MoreThe Qualification of Daphne Du Mauriers Rebecca as a Gothic Novel851 Words   |  3 PagesRebecca as a Gothic Novel One of mankind’s most valuable gifts is the ability to feel emotions and be able to react to them in a variety of ways. One of these emotions can be recognized as horror. Horror can be directly related as an immense sensation of fear, anxiety, and despair. Horror is adored by some and abhorred by others. Most importantly, there exist many sources for frightening media and information. One genre of literature that tends to provide horror can be known as Gothic LiteratureRead MoreThe Secret Life of Bees and How It Is Classified Under the Southern Gothic Genre792 Words   |  4 PagesThe Secret Life of Bees within the Southern Gothic Genre Most southern gothic literature deals with the disturbed and flawed characters; one of the most famous writers of this genre is Edgar Allan Poe. The southern gothic genre is characterized by grotesque, gruesome, or unbelievable incidents. The southern gothic genre is portrayed in many ways. Lily, the main character, goes through many difficult life experiences and learns many tough lessons. This book does not have a happy ending like a fairyRead MoreMagic Realism And Gothic Literature905 Words   |  4 Pagesthe traits of gothic literature and magic realism because they both show life threatening situations. It is also different however, because Magical Realism is more relatable to a person with a normal life that has been interrupted with strange events, while in Gothic Literature one cannot connect as much to the character’s life. Gothic literature is pleasing horror or dark literature. Edgar Allen Poe’s The Fall Of The House Of Usher† is a good example of gothic literature because it hasRead MoreWhat is meant by the term gothic1187 Words   |  5 Pagesthe term ‘gothic’? How far and in what ways is ‘Frankenstein’ a gothic text? Gothic literature, which is sometimes referred to as Gothic horror, is a genre that links horror and romance into one tale of ‘transgressing the boundaries’. Gothicism was unheard of until the late 1700’s, this movement into a new genre of literature. This was pioneered by the English author Horace Walpole, in his famous fictional book ‘The Castle of Otranto’, or as Walpole alternatively titled it ‘a Gothic story’. HoraceRead MoreThe Grotesque In Gothic Literature : The Characteristics Of Gothic Literature1600 Words   |  7 Pagesgrotesque in gothic is usually the behavior of a man (or women,) who battle with an internal conflict and they are also, usually sick. When an individual reads gothic stories, one can sometimes miss-interpret what they have read. It is common knowledge that when we are younger we understand things differently from when we grot be adults. We can infer that if one was too read gothic literature as a child, one wo uld find it humorous, versus if that individual was to read gothic literature as an adultRead MoreThe American Gothic in The Fall of the House of Usher by Edgar Allan Poe1539 Words   |  7 Pagesend of the eighteenth century brought about the beginning of a new genre of literature in America; the American Gothic. Already a popular genre in Europe, this new strain of literature in America arose to create a rather abrupt contrast to the Enlightenment foundations upon which American was born. Instead of concerning subjects of liberty and the pursuit of happiness; key elements of the American dream, American Gothic literature embodies and gives voice to the dark nightmare that is the underside

The Theory Of Consciousness And Its Effects On Society

When I think of consciousness, I seemed to compare this to the state of being aware of surroundings. Somehow, there are various theories that will argue that we can still be in the state of consciousness even when we are sleep as well as someone in a coma. Nonetheless, the term consciousness can be said to be inconclusive or even referred to an enigma. In fact, it is so mysterious that numerous philosophers and other experts such as Plato, Sigmund Freud and so many others to mention have explored and attempted to validate their theories on consciousness. Due to its elusiveness, philosophers and other truth-seekers attempt to surmise answers by pursuing diverse facts and evidences that can lead to their theories (Manson, 2011). On the other†¦show more content†¦There are various definitions of consciousness which can be ambiguous and to have a precise explanation at this time can still be considered premature. We actually do not have an exact rationalization of how consciousn ess emerges or the mechanism of consciousness process. However, there are different theories of how consciousness arises within the past years that have been advocated. There is a long repertoire of proposed theories based on metaphysical and ontological which is an assumption constructed on the state of subsistence with disparities can be perplexing. Nonetheless, several of the stipulated suppositions of such paradigms have direct correlations with each other, which can be ascertained to be not mutually exclusive. Neuroscience is concerned with the nervous system as it relates to the structure, how it arises and its functionality. Neuroscientists concentrate on the human brain and how it influences human behavior and cognitive functions. Therefore, for the neuroscientists’ point of view, the fundamental theories of consciousness are based on the higher order attribute, global workspace assessment and the biological aspect of the human mind (Block, 2009). Based on the biolog ical theory of consciousness, this phenomenon is a derivative of a combination of evolution and biological progress. This theory plainly disregards the theories of metaphysics but rather can be rationalized throughShow MoreRelatedThe Theory Of Consciousness And The Scientific Processes862 Words   |  4 Pages even evolving. This occurs across the entire spectrum of most all environments with dynamics natures; within society, within religion, and within science. More specifically, both the study and observation of consciousness and the scientific processes allocated towards those ends have changed profoundly over time. It can also be observed that the evolution of the study of consciousness parallels the development of the scientific method, to the extent that an evaluation of the former can indicateRead MoreEssay on Marxs Theories1550 Words   |  7 PagesThough Marx’s theories were first conceived over 150 years ago, his work continues to be tremendously influential and is perhaps the most well known scholarship within the sociological canon. Despite their prominence, some of Marx’s most famous ideas have yet to be proven by the course of history. Neo-Marxists may insist that the revolution is coming, but the fact remains that the overthrow of capitalism has yet to materialize. I argue that the communist revolution has not yet occurred becauseRead MoreFunctionalism And Its Impact On Society983 Words   |  4 Pagesflawless. There are conflicts of interest about the relations between the school and society. The main problem with functionalism is that it tends to emphasize the social needs of society over the individual’s need. Robert Merton, a critic of functionalism comments that â€Å"because many functionalisms have assumed that every social practice and institution must be understood in terms of its adaptive function for the society as a whole, they have tended to give a primary value to existing social forms.† (pRead M oreKarl Marx s Theories Of History And The Theory Of Human Nature Essay1714 Words   |  7 Pagesdied in 1883. Karl Marx’s philosophies on society, politics and economics is collectively understood as Marxism. He was a materialist and an atheist who had a profound impact on the world of intellectual thought. This paper will aim to discuss and determine with reference to Marx’s deterministic theory of history and the theory of human nature, if human beings are essentially the product of socioeconomic forces. In addition to one criticism of his theory of human nature. Firstly, this paper willRead MoreKarl Marx History of Economic Thought1454 Words   |  6 Pagesbackground and social/economic contributions is the quote: â€Å"It is not the consciousness of men that determines their being, but, on the contrary, their social existence that determines their consciousness.† Karl Marx, in reference to modes of production, which refers to the social relationship present in ownership and the use of the means of production, explains how the effects of the control of modes of production on society are intrinsic in a capitalistic system. The modes of production of materialRead MoreThe Theory Of History And Division Of Labor1091 Words   |  5 PagesThe Theory of History Karl Marx and Emile Durkheim are the great sociologists in this world; they give us many thoughts about the social theory and let us to learn how the society is. They both had described a theory of human history and division of labor. Despite some differences, Marx and Durkheim have concentrated on the emergence of modern capitalism especially with the rise of the modern system of division of labor and the evolution of market society. Their methods are developed through theRead MoreThe Structure and Agency Debate987 Words   |  4 Pagesbehaviour. People take action with regards to what is considered to be normal in society and also have to follow specific rules in order not to break to the norms. According to Giddens (1984, p. 19) one of the main arguments of the structuration theory is that the rules and resources drawn upon during the process of production and reproduction of social actions are simultaneously the means of system reproduction. Rules in society can either be form al or informal. The formal rules are documented and go handRead MoreAdorno Horkheimers Traditional And Critical Theory Of Society1199 Words   |  5 PagesCritical Theory, Adorno Horkheimer introduced the term critical theory in contrast to the traditional theory. ‘Critical theory’ or critical theory of society is defined as a social theory which aims to both critique and changes the society by providing a normative and descriptive basis for the emancipation of the society. In fact, an emancipation of the oppressed (similar to the Marxian emancipation of the proletariat from the shackles of bourgeois)  is the core concept of the critical theory. HorkheimerRead MoreThree Theoretical Approaches to Sociology1326 Words   |  6 Pages This theoretical approach views society as a system of inter-dependent social functions each working to maintain equilibrium and stability within the whole. The social function of marriage, for instance, might be seen to derive from a religious structure. The values, norms, and behaviors surrounding marriage (such as age limits, ‘showers’, and marriage licenses), and the ways in which these aspects of the function benefit the participants, is the ‘society’ which rises from the initial structureRead MoreThe Class Conflict Theory Proposed By Karl Marx1571 Words   |  7 PagesThe Class Conflict Theory proposed by Karl Marx explains that society changes due to the need for human beings to have a higher level of social class. This is essentially a framework developed by Marx that he aimed to use to explain the mode of social stratification happening during his time, its root causes, and its main effects. Marx had a unique view on the nature of different socia l classes. He believed that there are only two social classes where people can belong (Marx McLellan, Karl Marx

Merger Acquisition And International Strategies Marketing Essay free essay sample

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion. ATT merged with T-Mobile on 2011; ATT is now the largest wireless carrier in the United States leaving their major competitor Verizon Wireless on the side. T-Mobile benefited from the acquisition y reducing all their debts by acquiring ATT stocked valued. With the acquisition, ATT focuses on increasing its network and coverage, and working on expanding their Long Term Evolution technology deployment. The wireless industry plays an important factor for ATT to keep running in the business because they will need to work on new strategies to manufacturer new devices and to develop new application for the consumers. T-Mobile was struggling and the company stocks were going down, their only solution was too merged with ATT, it was a great deal for both companies. T-Mobile back in the days focused on basic services like texting, voice mail, free minutes over the weekend and accessible plan to attracted customers. They completely forgot to upgrade the internet network they were behind from their major competitors. They were doing fabulous business with all their basic services, but when the wireless data arrived they started to lose business. Most of their customer wanted high technology wanted to use new devices, affordable data plans, and they could not offer them the wireless data. They completely forgot to upgrade the internet network they were behind from their major competitors. When T-Mobile realized that all these changes were happening, and they were losing customer, they tried to get into the business again but it was too late for them. Their competitors ATT, Verizon, and Sprint were offering to consumer new technology, new devices and advance wireless internet data. The company started to focus in provided wireless data, better services and new technology to their customers, they started to gain customer back. They could not compete with the 3G network, so they were that one that introduced the 4G to United States. Once the wireless industry caught on the 4G they started to lose their business again. This industry is a very fast market because customers want to get the latest technology and keep upgrading plan and devices. ATT found a great opportunity to merge with T-Mobile because that way they would be the largest wireless company in the United States. They noticed that T-Mobile was an important competitor and was an excellent opportunity for ATT. The company is taking a huge advantage because they are competing with their competitors, and they are offering cheaper plan, phones, and no contract plan. As a prepaid company they offer the best unlimited plan at low cost to attract consumers. ATT made a wise choice by merging to T-Mobile because that put them as number one in this industry. For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target. Publix Super Markets, Inc. and its wholly owned subsidiaries are in the primary business of operating retail food supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The Company sells grocery, including dairy, produce, deli, bakery, meat and seafood health and beauty care, general merchandise, pharmacy, floral and other products and services. The Companys lines of merchandise include a range of nationally advertised and private-label brands, as well as unbranded merchandise, such as produce, meat and seafood. The Company receives the food and non-food products it distributes from many sources. These products are delivered to the supermarkets through Company distribution centers or directly from the suppliers (markets. ft. com). If Publix Super Markets, Inc. will decided to merge with Bi-Lo Supermarket will be a great combination between both super markets because both compete in the same industry. Their customer will be very happy that both firms will merge because they will be able to use the discounts, and coupons. The acquiring could leverage its relationship with their customers because both companies can provide a better service, quality, satisfying customers with their customer service. The acquisition have been part of the food retailing industry and by Publix super market merging with Bi-Lo super market will create sales and revenue growth on both corporations and it will be a profitable target for both companies. For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement. International business-level strategy the resources and capabilities established in the home country frequently allow the firm to pursue the strategy into markets located in other countries (Hitt, Ireland, Hoskisson pg 223, 2013). Apple’s international business-level strategy is making the best products and sells them around the world and uses China as their number one manufactures. The company always wants to keep improving their product and keep focuses on new innovation like the Ipad, and the IPhone 5 that will be released at the end of 2012. Their products are very exclusive and unique and every product is selling in different part of the world, their prices are a little high than any regular PC. Apple’s main markets are United States, Europe and Asia, they sale their products and outsource their parts of their product in Korea and manufactures their product in China. Like any company Apple have their major competitors that compete in the same industry, but Apple products are unique and they always lead in the market as number ones in the industry. The company target market is the people who love to have their products because they can experience a great adventure using their latest technology. The company will need make more affordable devices for China and India consumers. International corporate-level strategy focuses on the scope of a firm’s operations through both product and geographic diversification (Hitt, Ireland, Hoskisson, pg 225, 2013). Apple Inc, international corporate-level strategy is to focus on selling their product on first world country and manufacturer their product in the third world countries due to labor is cheaper and it’s more convenience for the company. The company makes their products based on demands of the consumers; their major goal is to serve the technology market with the latest technology, selling the latest device that every customer wants to obtain at a very expensive price. The company keeps their modern image with their devices and computer, so they can keep attracting customers. The company offer different ways to purchase their products; online or at the store in different locations in United States, Europe and Asia, they are one of the few companies that have retail stores and that one advantage against their competitors. Apple can improve their international business-level strategy by using free application for their customers, the company offers an application MobileMe that sync different options in an Apple product to keep the calendar, email, contacts over the air, this services cost $99 per year. Instead the company should give this application for free because customers pay an expensive price for their product, so the company should reward customer with this free application that way customers would not switch to the competition. For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Justify your proposals. With 41 years of service, Southwest Airlines Co. (Southwest), a low-fare major domestic airline, continues to differentiate itself from other low-fare carriers, offering a reliable product with exemplary Customer Service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities Dallas, Houston, and San Antonio. Today, Southwest is the nations largest carrier in terms of originating domestic passengers boarded serving 76 destinations in 38 states and the District of Columbia (southwest. investorroom. com). International business-level strategy the resources and capabilities established in the home country frequently allow the firm to pursue the strategy into markets located in other countries (Hitt, Ireland, Hoskisson pg 223, 2013). Southwest international business-level strategy would be to expand their flights internationally. With lot events now around the world the Southwest airlines can expand their flight and serve customers in South America and North America. With the Olympics game in 2016 and the World Cup in 2014 the company can go internationally at low cost and affordable prices those customers that will be traveling in 2014 and 2016 for those major events. The company can create a select route from Dallas to Brazil that can leave a profitable growth strategy. International corporate-level strategy focuses on the scope of a firm’s operations through both product and geographic diversification (Hitt, Ireland, Hoskisson, pg 225, 2013). Southwest Airlines can compete with major recognize airlines like American Airlines, United Airlines, Delta, and Air France etc. Southwest Airlines does a great job with their local clientele and they have expanded their route and keep offering services from different destination. It can cost lot money to the company expanding their business strategy, but they can compete with different international airlines. Southwest Airlines will have to reduce their cost in low labor and higher aircraft utilization in order to survive the in the international airline industry. The company will have to use a different strategy to compete with those big international airlines and the company will have to offer cheaper prices to customers and offer free checking bags at no charge so that strategy will attract customers. Most of the companies are charging to have an extra luggage, but if Southwest Airlines propose to their customer free luggage and no charge for extra bags customer will feel happy, and they will be willing to use the airline. The low affordable flight fare in select cities and countries can bring lot revenues to the company.

Influencing Consumer Behavior

Introduction Recession is a period when most firms are faced with the worst trading environment and generally, firms become victims of making critical and hard decisions in order to remain relevant in the market.Advertising We will write a custom critical writing sample on Influencing Consumer Behavior specifically for you for only $16.05 $11/page Learn More According to Jose Chao Bacardi, vice president of the American Bacardi Global Travel Retail Division, recession presents an organization with opportunity to reorganize and re-examine all the activities the organization is involved in, identifying the appropriate activities to and ways to improve them since during the recession period, an organization has to be extra cautious to the activities it takes part in (Smith, 2010, p.1). One such re-evaluation during recession is how to influence consumers through adoption of marketing strategies that have the ability to attract or maintain customers. Therefo re, this will be a critical essay analyzing the marketing strategies proposed by marketing guide article titled, ‘What to do in a Recession?’. The Article: ‘Marketing guide: What to do in a Recession?’ The article starts by observation that recession leads to both economic downturns and numerous opportunities will result from general modification in consumer behavior. At the same time, other opportunities will arise from general reduction in the marketing activities of the rivals, which may be due to reductions in the costs for advertisements. According to the article written by the Ehrenberg-Bass Institute, key marketing questions a firm needs in order to explore and develop its marketing strategies during recession include the following. How much to spend on marketing advertisement, what strategies can a firm use to ensure consumer-spending change, how should pricing of products be dealt with, and will introduction of new products results into leveraging competition opportunities for the firm? The article postulates that consumers demonstrate habitual behaviors where it becomes difficult to change their behaviors in the long run. During recession, consumers only make changes with regard to non-regular behaviors than to their almost solidified day-to-day behaviors. In such a situation, raising the price to everyday consumer goods and services is unlikely to affect demand.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More With regard to pricing, the article shows that raising or lowering the price of a commodity has the effect of changing its market. For instance, James Peckham established that, if price of commodity is increased, then a brand’s market share is likely to move down to a new level. On the other hand, when price is lowered for a brand that is not performing well in the market, chances are that sales of the brand will be boosted although there will be no altering the fundamental trend downwards (Ehrenberg-Bass Institute, n.d, p.3). With regard to advertisement, the article observes that, studies have shown that those firms that increase their costs of advertisement tend increase their sales. Thus, drawing examples from the recession of 2003, the article confirms that those firms that increased their advertisement costs than their competitors during the recession showed slight improvements in sales as compared to their competitors (Ehrenberg-Bass Institute, n.d, p.4). Further, the article expresses the fact that during the recession, those firms that engage in new product innovation and invention have better chances of increasing their competitive advantage in the market as compared to their rivals. Critical Analysis of the Proposed Strategies According to East, Wright and Vanhuele (2008), there exists close affinity between marketing and consumer behavior and marketing strategies such as use of price incentives, use of particular colors, music, and aromas in stores; while use of brand extension have the potential to influence consumer decisions about purchases. According to the authors, before a firm adopts any of these strategies, there is need for informed-decision action that can only be generated through systematic research of the market. Also, there is a need for the firm especially in times of, ‘tight marketing’ to identify specific groups that buy more frequently a particular category of product or service, and subsequently the firm puts in place marketing strategies that selectively target these groups (East, Wright and Vanhuele 2008, p.3).Advertising We will write a custom critical writing sample on Influencing Consumer Behavior specifically for you for only $16.05 $11/page Learn More At the same time, consumers in most cases become habitual purchasers of particular brands and this may be attributed to personality and lifestyle. Therefore, the advice may be for the firm to research more in identifying key established consumer habits and developing effective marketing strategies based on the established consumer habits (East, Wright and Vanhuele, 2008). At the same time, research has shown that consumer loyalty increases due to pack size, price level, country of origin, flavor and formulation characteristics, which when effectively managed tend to persist for a long time. Hence, during recession it becomes prudent for the firm to establish and estimate the likely disposable income the general population hold and in turn establish marketing strategies based on size, flavor, and other relevant formulation characteristics (East, Wright and Vanhuele 2008). Marketing strategies during recession should also involve customer relationship management strategies since research shows that consumer habits are further reinforced as a result of effective CRM practices. What is evident during recession is that consumers will want to make appropriate but hard choices based on limited incomes and largely will want to trust any purchase decision they make. Therefore, a firm establishing the needs of consumers and appropriately employing necessary CRM practices will win the confidence of the consumers and are likely to establish a long-term relationship with the firm, which in turn may boost the firm’s sales. Conclusion Although in recession most marketing strategies do not change, what is necessary is for the firms do embrace innovation in the strategies being used. Recession presents hard time for consumers to make decision and any marketing strategy that assures consumers positive results for their decision is likely to win market for the firm. Nevertheless, during recession, consumers will still be guided by social, cultural, religious and reference group factors in making decisions (Lantos 2010). Therefore, while agreeing to the fact that advertisement, pricing levels, discounting and product innovation can be the major and perfect marketing strategies during recession.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fact is that, without adopting qualitative elements of CRM, the strategies are likely to achieve fewer results hence there is need for firms to initiate and embrace the above outlined strategies within CRM strategies to win the confidence and trust among consumers. Reference List East, R., Wright, M. and Vanhuele, M., 2008. Consumer Behavior: Applications in Marketing. CA, SAGE Publications Ltd. Web. Ehrenberg-Bass Institute. N.d. Marketing guide: what to do in a recession. (Attached notes). Lantos, G. P., 2010. Consumer Behavior in Action: Real-Life Applications for Marketing Managers. NY, M.E. Sharpe. Web. Smith, A., 2010. Global market review of the travel retail drinks sector: 2010 edition: Chapter 5 Sustaining investment. Web. This critical writing on Influencing Consumer Behavior was written and submitted by user Jace Baldwin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.