Effect Horoscopes Have On People Cultural Studies Essay

Effect Horoscopes Have On People Cultural Studies Essay Horoscope is the guesses of daily activities in our every day life and a Birth map is a depiction of the wheel of our planets, houses and positions in that and the explanations of our plan wheel point out the potentials and weak points in our physical and emotional composition which gives us imminent on how to narrate and obtain along with others in order to create our life a better-off and valuable voyage and a scheme to observe if a match between us and another will present us a greater possibility at pleasure based on the mixture of our charts. A Compatibility statement or Synastry explanation and graphic representation combine our chart and a companion to form a new entity (individuality) called relationship. The sign, the growing sign and other position, in most cases, will be different than either your chart or your companions chart. This shows what potentials you will be able to call upon in the relationship and what flaws to conquer. A Birth Chart and Interpretation or either a Horoscope and compatibility statement cannot be precise for everyone born under a exact Zodiac sign unless the Astrologer has correct information about the moment of birth, date of birth and place of birth. Place of residence is important in the directing of daily Horoscopes. At times the moment is not known and an Astrologer will use 10:05 P.M. which, while not as correct as it should be, will put you as close to the target as possible. Without exact information everything we read about our sign anywhere will be generalized information. http://www.starlightastrology.com/astrointro.htm Astrology is not only influenced by transmissible factors and the surroundings, but also by the position of our solar system at the time of birth. The planets are regarded as central life-forces, the tools we live by as well as the basis of our very gist. These forces take on different forms, depending on their zodiacal arrangement and on the manner they relate to one another. The aspects formed between the planets depict their relationships, the placement of the planets in relation to the place of birth tells us about their appearance in the specialty of life represented by the astrological houses. The function of these players (the planets) and their eminence (the elements, signs and houses) and creating a fusion, astrology is able to present an inclusive and ample picture of the person and his potential, based on the biological horoscope. Biological Astrology tells about the behavior and individuality that you will have as well as some of the most important practice that you are intended to experience. Ptolemy establishing the base of Astrology, which has not changed much and in West its still in use Astrology is the origin of medicine and astronomy. Till 18th century astronomy and astrology were the same sciences. http://www.astro.com/astrology/in_intro_e.htm BACKGROUND AND HISTORY Babylonian Empires In Babylonian Empires era people were trying to associate happenings like famine and war with other incidents they monitored in the skies. At one point it was considered by historian and archaeologists that all astrological arrangements invented in Babylon, but that conjecture was rejected because of the separate astrology which exists between the Mayans and Aztecs. Babylonian ministers were frequently called upon to use their associations with the gods to calculate the future, and their two rule ways of doing this were examine the liver of animal and analyzing signs in the sky. The aged known astrological manuscripts are written in the first half of the Hammurabi Dynasty, around in the middle of 18th century BCE. Attempts at analyzing the sky ultimately widen into astrology that we have today. Between 612 and 539 BCE, the sky was separated to twelve fractions, comprising the twelve symbols of the zodiac. Once numerical astronomy expanded under the Persians (539-331 BCE), it became feasible to determine some of the movement of diverse planets and the moon, permitting for the improvement of horoscopes related to what we observe today. The oldest known horoscope is a natural horoscope not different the type formed by astrologers in this century. There is not actually missing of the unique tablet, and all we can read of the forecast itself is fundamentally, things will be good for you. Even then, astrologers had started perfectly the art of non-false able statements. http://atheism.about.com/library/FAQs/skepticism/blfaq_astro_history.htm I am focusing on Horoscope in astrology that is why its important to give brief introduction about horoscope Houses of Horoscope These twelve houses of horoscope tell us about the different regions of our lives. Â  The foundation of every house is called the cusp. Â  Each house has natural symbol and natural ruling sign. Here is the chart of signs beginning with Aries and ending up at Pisces. Mentioned introduction, history and background of the astrology and horoscope because I think for any research you should have acknowledged about your topic. Horoscope is becoming popular. People read it may be just for fun or they have strong belief in it. Media is promoting horoscope through magazines, radio, television, and internet. So people have easy access to it. In newspapers and magazines there is a separate column for it. In television we can see people having laptops in their hands and they take live calls and ask for ones time and place of birth so they can tell them what their predicted future is, in radio we can hear our daily horoscope. Apart from newspaper, TV, radio we have an access of internet and on that we can subscribe our email address to specific website or astrologer and they can email us our daily horoscope. Basically this research paper is focusing on horoscope and why do people believe in that. PROBLEM STATMENT What are the factors that are leading people to believe in astrology and what gender is more prone to believe in it? OBJECTIVES: SOCIAL AND PSYCHOLOGICAL MOTIVES Hectic and tough routine of life made people to believe in horoscope. They find it easy to know about their future before hand. So they spend their day according to that. Women used it for households and men in business matters. People are keen to know about their love life, career, luck etc. These things have been affecting our generations because we have started believing and relying on it so much and feel satisfied. High competition among people forced them to believe in superstitious possessions. Every body wishes for best and want to fulfill their needs. But the frenetic life of people made them to go for horoscope so they have better understanding of their forecast. DIFFERENCE IN INCLINATION TOWARDS HOROSCOPE AMONGST MALES AND FEMALES According to research females are more inclined towards horoscope. The reason may be they have enough time to think on these issues and they are more curious than men. Men leave their homes early morning and come back late. They spent most of their time outside and have busy schedule. When they back home their preference would be their family. But it doesnt mean that women are free all the time. Its just a natural phenomenon that women are more inquisitive about their family and enthusiastic to know what will come next in their lives. Females are more superstitious which makes them eager to compare their current lives with the horoscope that comes in newspaper, television, radio and magazines. Men, by nature are far more realistic. They believe in facts more rather than going for horoscopes. MOTIVES Love life The interesting fact is that people read their horoscope because they are keen to know about their love life and if they are in relationship how long it will go. The attuned factor is also involved. They wanted to know that the temperament of both is similar with each other or not. And what personality features are different. Luck People are eager to know what color, number, or stone is lucky for them e.g. when they come to know about these specific things they try to wear that color or stone on special occasions of their lives and try to keep special things on dates that stand for their lucky number. Guidance People read horoscope and consider it as a guide. Many people are addicted to it and cant spend their day without reading it. They feel satisfied when they have an idea about their future and try to act accordingly whats written in their part. Entertainment Some or many people read astrology just for fun and take it as an entertainment. Its just because they dont believe in it and read it to pass time or may be to reduce their curiosity. And most of them read it because they believe every body else is reading. Relaxation People go for horoscope because they want to lighten up their selves. Life is like a test and they want to pass the test by knowing the future ahead. It gives them an opportunity to plan their daily lives according to the predictions provided in horoscopes so they can achieve the maximum success. Escape Horoscope is another way of escaping from reality. People are infuriated of their chaotic routine and want tension free time so they go for horoscope. Control People want control over their lives; have desire for reducing their worries so they read, view or listen about their horoscope. By horoscopes people believe that their future has been forecasted earlier, this gives them an opportunity to make their decisions according to it. It gives them the satisfaction that they will never fail as they have taken all the precautionary measures. This way they actually try to control their lives and make everything impossible, possible. Affection Some people are not interested in knowing about their own horoscope. They are curious about whats going on in their beloveds life and how will be their future and will they be the part of their lives or not. Or the other thing is that they wanted to know what kind of personality they have, and what zodiac would be the best companion for them. For the believers, it is important that you find two astrologers for yourself and observe who is telling you the right picture. And what other has missed. The one you find better stick with him/her. A good astrologer is like a good mechanic. An expert mechanic fix out the problem for so long whereas, a bad one may take more money but his work would not be reliable. Same is the case with good and bad astrologer, a fine astrologer see all aspects and tell you nearly accurate and qualitative portrayal about you, while a bad one does not focus on every aspect and gives his prediction over all. Recommendation and conclusion This research paper views that people are dependent on horoscope. It helps them in building up their confidence that what is going to happened in their future. Tensions and pressure of daily life made them to search the cure, so they go for reading horoscope. By knowing about their future they will be able to prepare themselves according to the coming situation. This need of people has increased the value of

It Pays to Fly Full-Service: Managerial Marketing

It Pays to Fly Full-Service Rene Gonzalez Jr. Ashford University Managerial Marketing BUS 620 Larry Flegle November 28, 2011 It Pays to Fly Full-Service In this essay I will create a nine-component marketing plan on flying full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, â€Å"an emphasis on a particular need, geographic, demographic, or product segment† (p. 95). Therefore, it would be ideal for Delta to seek a more specific niche in air travel and differentiate by precisely satisfying customers’ needs; rather than attempting to generalize broad niches that only partly satisfy customers’ needs as a whole. Company Overview/ Description of Location Delta Air Lines Inc. has their corporate headquarters in Atlanta Georgia. However, Delta Air Lines Inc. has a vast worldwide airline system. Delta serves over 160 million customers annually, and offers 356 destinations in 65 countries.Additionally, Delta has over 80 years of passenger service, more than 80,000 employees, and 700 aircraft that spread across six continents. Packed with an array of good services, Delta offers more than 13,000 daily flights, SkyMiles rewards (frequent flier plan), the world's largest airline loyalty partnership, over 50 Sky-Clubs, and an award-winning BusinessElite program (Delta Air Lines Inc. , 2011). Description of Product or Service Focusing primarily on business amenities, Delta has a worldwide collection of services for businessmen and businesswomen.They have incentive SkyBonuses, extensive Corporate Travel Agreements, and their Universal Air Travel Plans (UATP Card). The SkyBonus services allow small-to-mid-sized businesses better incentive rewards for their business travels. For example, earning more points than typical travelers, which can be easily claimed as: upgrades, flights purchases, and Sky-Club passes. Their Corporate Travel Agreement offers a greater variety of destinations with a four-in-one worldwide airline partnership. Delta even provides a dedicated account manager to handle all business travel arrangements.The UATP Card allows any businesses the means to closely manage their travel expenses with a centralized payment system. Additionally, the UATP Card has no annual fees, no deposit limits, and no per-card charges (Delta Air Lines Inc. , 2011). Other comprehensive amenities that Delta offers their business travelers are: BusinessElite, Sky Priority seating, first class services, Sky-Clubs, SkyMiles, meetings/networking, private jets, shuttling/chartering, and Wi-Fi. The BusinessElite offers gourmet meals, exquisite wines, full-size pillows, flat bed seating, priority baggage services, and state-of-the-art entertainment.Everything in Busi nessElite is intended to help customers arrive at their destination on time and refreshed. Within the Delta Sky Priority there is no need to stress or wait in lines. As a result, valuable time is saved at check-in, reservation desks, security, boarding, and baggage claim. Under the Delta meeting/network program an event organizer will coordinate group business travel with 10 or more individuals. Additionally, in an effort to make inner city transportation to-and-from the airport easier, Delta provides private shuttling/charter assistance too.Moreover, in situations that 40 or fewer personnel need to be transported Delta can ease time constraints with their transit system. Even if there is a need for a specialized private business travel arrangement Delta has 27 years of safety and heritage with their private jet services. Delta holds the highest and lonest ARG/US Platinum safety rating of any other operation. Lastly, Delta can keep businessmen and businesswomen connected whether wai ting at the terminal or in flight. Power outlets are always conveniently located within arms reach, and Wi-Fi is offered in all flights within the continental US (Delta Air Lines Inc. 2011). It is apparent that Delta has numerous amenities to offer business class travelers; currently it is just a matter of what options travelers choose to use. Description of Competitors In this case Southwest Airlines Co. (a low-cost carrier) is the identified competition. Southwest has 40 years of passenger service experience. Additionally, Southwest has an average of 3,400 daily departure flights and nearly a total of 35,000 employees. Within 2010 Southwest operated 550 Boeing 737 jets, which carried a total of 88 million passengers to 72 different cities within 37 states.As a result, Southwest is the largest domestic airline in the U. S. (National Transportation, 2010). Southwest offers Priority Lane access, Rapid Rewards (frequent flier plan), some in-flight Wi-Fi capabilities, and economy bever ages/snack services. However, the Rapid Rewards is limited to domestic traveling only because Southwest does not offer international flights. Also, the Wi-Fi provided is only on limited numbers of aircraft, and the beverage/snack services do not cover full meals. The high operational extent of Southwest's capabilities can illustration by their longest flight, which is between T.F. Green Airport in Rhode Island to McCarran International Airport in Nevada. The grant total for their longest flight is 2,363 miles (Southwest Airlines Co. , 2011). Southwest does not appear to cater to many business class travelers’ special needs. There are some amenities that businessmen and businesswomen can take advantage of with Southwest. For example, EarlyBird Check-In, ground transportation, and Business Select fare benefits. Their EarlyBird Check-In allows for early seat selection, and no penalties when changing flights.Additionally, Southwest offers ground transportation within immediate ar eas of airports. The Business Select gives Priority Lane access when boarding, premium drink, priority seating, and gives extra Rapid Reward Points. (Southwest Airlines Co. , 2011). Subsequently, Southwest was founded on low fares, low costs, and dedication to the highest quality of customer service (Southwest Airlines Co. , 2011). As a result of Southwest's strategy is an example of sacrifices differentiation by focusing on low-fares. Notably, Southwest does employ a actic to somewhat distinguish their self between other low-fare carriers–they pride on providing the highest quality of customer service as possible. Southwest's plan is to deliver superior customer service with a sense of warmth, friendliness, and individual pride, which will shift more consumers their way (Southwest Airlines Co. , 2011). Nevertheless, Southwest's tactic is seemingly insignificant, but Delta should consider this when designing their new marketing plan by ensuring they too offer superior custome r service. Executive Summary of Marketing PlanDelta has numerous business class amenities that need to be reviewed to determine their demand. Is it necessary to have every amenity offered at every location Delta serves, or can some be excluded? Could some amenities be combined to increase efficiency? The objective is to get rid of amenities that are not desired and concentration more on efficiency across all Delta divisions. Thus, satisfying business class needs with geographic attentiveness. It is important not to just implement amenities for the sake of implementation.Delta needs to understand business class consumer needs, and should develop suitable amenities for them. Delta can learn from their current business class consumers by giving surveys before, during, or after flights. It wound be even more efficient to utilize technology (Internet) because it would be cheaper to e-mail surveys instead of hand mailing or handing them out on flights. Additionally, other avenues should b e adopted too; more interactive and crafty methods could help in attaining vital survey information (determine amenity demand).For example, incentive sweepstakes with the option of meeting popular musicians or actors to entice more people into completing surveys. Mullins (2010) stated, â€Å"The advent of new digital media—from the Internet to e-mail to text messaging via mobile telephones—has opened a vast array of new opportunities to take integrated marketing communication —IMC for short—to a whole new level† (p 342). Notably, Delta cannot attempt to utilize the same survey gathering methods in every region of the world. Obviously, popular musicians and actors will differ between regions in the world.Similar to how the demand of business class amenities will likely differ too. Delta's advertisement campaign will be directed toward business class travelers, and will need to effectively communicate the value of choosing full-serve oppose to low-co st. Additionally, a universal consumer appeal will need to be used (where applicable) as long as effective communication is not sacrificed. Much deliberation should be put forth to prevent negative emotions, and that the correct target market is reached.Moreover, the used of new technological interactive forms of advertisement would be ideal, which can also double as a medium to gather extra consumer information. For example, concentrating advertisements in big cities and employing smartphone-barcodes that feature interactive games or sweepstakes. Note, to conserve on campaign expenses advertisement efforts should decrease as distance extents outside of city limits–due to likelihood of a smaller business class population. In summary the current situation for Delta is having a vast unfocused business amenity operation without geographic specification.Additionally, their competition is low-cost airlines like Southwest who does not seek to differentiate their operations by satis fying specific business class consumer demands. Therefore, Delta's strategy can capitalize on shortfalls of low-cost carriers and differentiation by providing superior business quality travel with efficiency. Resulting from Delta maximizing information gathering and improving efficient operations they will save valuable capital. This will allow Delta to remain moderately cost competitive with low-fare carriers like Southwest.The last concern is how Delta will successfully reach the proper target market to spread the word –â€Å"It pays to fly full-service. † Description of the Target Market Airline travel is a homogeneous market however every traveler does not desire the same exact benefit (Mullins & Walker, 2010). For example, Southwest primarily focuses on low-fares, but Delta seeks to differentiate by superior product quality and performance. Consequently, consumers that value low-cost air travel will likely choose Southwest–Right? No, a low-cost carrier is n ot always the best option based on lowest price alone.A main concern of Delta will be how to influence business class consumers to fly full-service opposed to flying with other discounted low-fare carriers. A strategic advertisement campaign will be used to prove Delta's worthiness, but reaching the correct target market is important. Within the broad market of air travel some consumers will seek absolute low-cost, others will be unsure (low-cost or full-service), and there will be those that clearly favor full-service. For those consumers that seek absolute low-cost or are unsure, Delta needs to reach out to them.Delta can justify how they are more suitable through proper geographic-advertisement–by offering regionally specific business class amenities. Additionally, by focusing on the most efficient operation process possible, Delta can help keep pricing lower. As a result, consumers can notice it is reasonable to switch despite prices being moderately higher with Delta. Fo r advertisements to reach the correct target market there are three ways Delta can identify their business class travelers: market segmentation, target marketing, and positioning.Segmentation decisions are best made in one of three ways: who, where, and how they behave (Mullins & Walker, 2010, p. 181). Businessmen and businesswomen are who the consumers are, cities worldwide are where they are (primarily), and how they behave is relevant the business amenities they use/require when traveling between worldwide. Demographically, business class individuals come in different ethnicities, sizes, ages, and sex. Geographically, they are located worldwide primarily in big cities and decreases outward toward rural areas.Behaviorally, business class individuals travel frequent; adhere to tight schedules, utilized technology frequently, etc. Preferably, Delta can learn from the past mistakes of others and take advantage of proper global market segmentation. Historically global market segmentat ion has been incorrect discerning that one country segment is the same as another (Mullins & Walker, 2010, pp. 197-231). All countries do not fall within the same segment, and Delta can capitalize by specifically enhancing business travel in different regions around the orld. For example, the city of Dubai in the United Arab Emirates is a rapidly developing country. Delta can acknowledge a large European business and American business influence in the region. As a result, should geographically cater to specific business class amenities between the regions. By recognizing the United States, Europe, Asia, etc. as different segments and understanding where the segments are influencing each other–businesswise–will give Delta the advantage to better differentiate. Marketing BudgetDelta is currently investing $2 billion through 2013 into facilities, products, services, and technology, which is intended to better enhance customer experiences (Delta Air Lines Inc. , 2011). Tha t along with the capital saved from developing more efficient processes with geographic specification should give leeway in a new marketing budget. Managers must hold vital roles in implementing or eliminating operation and/or amenities, both domestically and internationally. However, uniformity should be kept to insure proper communication between global regions is well organized.A single system for regulation (implementation or elimination) will facilitate cooperation between every location Delta serves (Mullins & Walker, 2010). Pricing Strategy Airlines are price competitive conscientious, but still need to understand consumer needs, and how to satisfy them in order to make a profit. It is not always best to solely concentrate on lowest pricing. Regarding low-cost and differentiation (Mullins, 2010) stated, â€Å"Businesses taking the low-cost approach typically compete primarily by offering the lowest prices in the industry.Such prices allow little room for the firm to make the investments or cover the costs inherent in maintaining superior product quality, performance, or service over time† (p. 442). Therefore, if Delta seeks to correctly satisfy specific niches (business class travelers) with superior quality, and performance they cannot primarily focus on lowermost competitive pricing solely. Additionally, utilizing a competition-based pricing strategy (relies on pricing habits of competitors) Delta can place their pricing moderately above competitors' ricing, which can help provided better creditability. In some cases, an airline's consumer perception of quality is degraded if their pricing offered is the lowest compared to other airlines. For example, consumers may assume the lowest priced airline(s) are less safe, have subpar aircrafts, etc. Lastly, lower pricing adversely affects the profit margin, and budgeting, which would hinder Delta's ability to provide superior quality, and performance into the future (Anderson, 2011). Investment Saving sDelta has much to consider when evaluating what amenities should be offered to their business class consumers. Delta will need to assess what processes should be removed or included. Additionally, there are many environmental issues that negatively affect airline efficiency and pricing today that Delta will need to take into account as well. For example, struggling economy, increased fuel expenses/depleting fossil fuels, greenhouse gas emissions/global warming, consumer safety, etc.It is key to understand what business class consumers are willing to pay for, what they do not necessarily desire, and how foreseen/unforeseen environmental issues could adversely affect airline operations. Delta will need to focus on efficiency that will eliminate fraud, waste, and abuse. Thus, saving valuable capital, which can be put towards future efforts to adapt and overcome negative environmental airline issues. For example, increasing R;D (Research and Development) funding.R;D goals could be to s eek alternative fuel (green energy) aircraft engines, or at least streamlining the current fossil fuel engines to conserve expensive jet fuel. Additionally, strategic upper management decision-making (efficient implementation or elimination) will keep Delta moderately price competitive while brining in significant future profits. Summary and Implementation Plan Implementation of a new marketing plan is not unnecessary. Delta has the need for a new marketing plan as technology spreads worldwide and new economies are rapidly growing is distance regions.Business efforts of regions are helping to influence and advance other regions. Therefore, increasing the need for efficient business class travel, and justifies a new marketing plan. Delta will need to prove it is best to fly full-service business class opposed to flying with other discounted low-fare carriers like Southwest. The implemented marketing plan will be centered on Delta taking an analyzer strategy to defend and differentiat ion–with efficient and superior business quality travel. Management, across all regions will take a crucial role in regulating the new marketing plan.As a result, Delta will defend by keeping cost relatively low, which will save capital and bring in profits. Additionally, Delta will be able differentiate with superior business quality travel worldwide. Also due to technological advancement efforts Delta's R&D will avoid other airlines surpassing them, and countering future adverse environmental airline issues (Croteau, 2001). In conclusions a nine-component marketing plan on flying full-service business class with Delta opposed to flying with other discounted low-fare carrier like Southwest was gives.Delta is primarily a well-established airline company. In order for Delta to continue progression into the future they will need to seek more specific niches within their current markets. Additionally, Delta operates worldwide, and needs to adjust to geographic deviations between regional markets. Always looking forward Delta will also need to support future adaption to negative environmental issues. Ultimately, Delta can take the analyzer strategy and strategic managerial oversight to lead Delta's new marketing plan to a triumph.By defending/differentiate with precision customer satisfaction (business class traveler needs) Delta can gain superior product quality and performance. Thus, proving it pays to fly full-service oppose to low-cost. References Anderson, A. (2011). The Disadvantages of an Everyday Low Pricing Strategy. Retrieved November 22, 2011, from Chron : http://smallbusiness. chron. com/disadvantages-everyday-low-pricing-strategy-23379. html Croteau, A. (2001). An information technology trilogy: business strategy, technological deployment and organizational performance. The

Celta Assignment 2:Skills -Related Task Essay

Receptive skills: According to J. Harmer in his book The Practice of English Language Teaching, â€Å"receptive skills are the ways in which people extract the meaning from the discourse they see or hear†. In the following text â€Å"Playing with your food† the main skill that is being practiced is reading and along with it other sub-skills are being developed such as practicing new vocabulary, reading for gist in order for the students to understand the main idea. Enhancement of receptive skills will increase the rate at which students comprehend English language and allow students to practice new vocabulary in its context from the text. 1. Generating students’ interest in the topic of the text. The teacher gives the students a picture of a vegetable and then a musical instrument and then writes the title of the text on the board, â€Å" Playing with your food†. The teacher then asks students to take some time and make predictions what they think the text will be about. After that some of their ideas will be listed on the board. Rationale: This activity will help students predict the topic and prepare for the vocabulary that might be used in the studied text. 2. Reading for gist. The teacher will then ask the students to read the text quickly for a couple of minutes after which they will be asked if any of their predictions, from the listed of the board, were mentioned in the text. After discussing the text briefly students will be asked to read and answer the questions in Ex.1 (see attached exercise worksheet) in order to check if they have understood the general idea of the text. After checking their answers the teacher will ask the students â€Å"What is the main idea of the text?†, â€Å" Is this something that you would try yourself?†. Rationale: This task will help students to enhance their ability to read for gist and understand the main idea of the text. And will also help them answer general questions related to the text. (see ex.1 on attached worksheet). 3. Reading for specific information: Teacher will ask students to read questions related to the text and then read the text itself to support their answers. (see ex.2 on attached worksheet). The students will be working in pairs and will check with the text if they find it necessary. Rationale: This exercise allows students to practice reading for specific information for which they need to concentrate while reading in order to find the correct piece of information they are looking for. Practicing productive skills: As J. Harmer says in his book The Practice of English Language Teaching productive skills are a way of helping students with their receptive skills and in many situations production can only continue in a combination with the practice of a receptive skill. Productive skills are important for students, when they learn them in the classroom, as they help them develop a better and more efficient way to communicate and also in this way they learn the correct context of different uses and meanings of words and phrases. They follow the typical intonation and sounding of a language and naturally prepare for formal or informal conversations. 1. Writing: The teacher will play a video of a short musical performance of the Vegetable Orchestra. After watching the video the teacher asks the students to write a short review about the orchestra and if they feel it necessary they can check with the text. The teacher will write on the board some lead- in questions for the students to begin with. – What was the idea of the musicians from Austria that made the so different from other orchestras? – What happens with the vegetable instruments after the concert is over? -What is your opinion of this music? – Do you think their art will gain more popularity in the world? After completing their writings, students will exchange their papers with their partners in order to share opinions and see if they have followed the idea of the text and to correct any spelling or grammatical mistakes they might have made. Rationale: this activity will help students practice spelling, vocabulary, grammar and text formation which differ quite a lot from speaking. 2. Speaking activity: The teacher asks the students to divide in groups and of 2 or 3 and elicits that each group is a musical orchestra that uses different materials for their instruments, such as vegetables, old office materials, fruit or things they can find in nature. Each group will have to decide on its name, style of music, instruments and activities. What kind of songs they have and some history that they can imagine. After this they will have about 5-6 minutes to prepare and then they will have to introduce themselves to the rest of the class. Afterwards the class will vote which musical band might get in the leading positions of the radio charts. This activity will be useful to students as it encourages them to practice new vocabulary from the text, etc. biodegradable, environmentally-conscious, and to interpret the new information in their own way and engage in a spoken dialogue. Ex.1 Read text and answer the following questions: 1. What makes this orchestra different from others? (they make their own instruments from vegetables) 2. How is the orchestra called? (The Vienna Vegetable Orchestra) 3. What happens to the vegetables after a performance finishes? (they make soup with them for the audience) Ex.2 Read the text again, and mark with True or False the following statements. 1. The text is about children who don’t eat their food. F 2. The vegetable Orchestra was founded in 2008. F 3. The musical instruments are made from tropical fruit. F 4. The orchestra plays many different kinds of music. T 5. The musicians perform more than 3 times a year. T 6. The Vegetable Orchestra produces its own instruments. T 7. Carrots are turned into flutes. F 8. The sound of each instrument depends on the quality of the vegetables and the temperature on stage. T Ex. 3 Answer the following questions: 1. Where is the orchestra from? Austria 2. What combinations of vegetables are used together to create instruments? Cucumbers, peppers and carrots and etc. 3. What is used for drums? Pumpkins 4. What makes better instruments, plastic-packed vegetables or fresh vegetables? Fresh vegetables 5. When was the orchestra founded? 1998 6. What is the orchestra musical repertoire formed of ? From classical to electronic Refrences : J. Harmer The Practice of English Language Teaching, Longman, pages 246, 250-252

Fallacies Essay - 1313 Words

Fallacies The use of critical thinking requires one to understand how to comprehend an argument. Part of this comprehension includes the ability to recognize a logical fallacy in an argument. The understanding of logical fallacies will help one become a better critical thinker by enabling them to break apart an argument from an opponent and debate the argument by pointing out the flaws. In this paper I will be discussing the Straw Man fallacy, the Red Herring Fallacy, and the Weak Analogy fallacy and how they relate to critical thinking. One must understand what an argument is and how it is constructed to understand when and why a logical fallacy is used. As defined in by Bassham et al (2002), â€Å"Arguments are composed of one or more†¦show more content†¦I and an instance at work where I had recognized a design flaw in a smoke purge system for a building. I went to the mechanical coordinator of the general contractor and explained what the issue was and what should be done to fix the issue. At the weekly construction meeting my manager asked what was the status of the decision to fix the issue I had brought up. He was told that the engineer who designed the system had a creditable background in engineering and that I was only a technician so I had no idea about what I was speaking of. The issue was not resolved till testing of the smoke purge system was done and the design flaw I found was proven. The general contractor then issued a change to fix the situation. The rework of the system cost the general contractor more then if the issue was fixed when I mentioned it. This extra cost could have been avoided if my manager recognized that the general contractor’s argument was flawed and corrected them at the time of the argument. An organizational example would be a current ad that the Democratic National Committee (DNC) has been running which states â€Å"This week President Bush brought his risky plan for Social Security to South Bend — a plan that would end Social Securitys guaranteed benefits and tie our retirement savings to the ups and downs of the stock market. How does President Bush plan to pay for this risky scheme you ask. First, hell borrow $4.5 trillion from foreign countries. ThenShow MoreRelatedFallacies And Fallacies Of Fallacies1006 Words   |  5 PagesWade brueggeman Professor Mcginty English 1301 9 July 2015 Logical Fallacies Have you ever wondered if something is actually making you genuinely laugh or if it is just always laughed at so you feel like you must laugh at at? Sometimes people are so accustomed to the things around them that they are just going through the motions. Now fallacies are common errors within reasoning that will ruin the logic of your argument. 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