Effect Horoscopes Have On People Cultural Studies Essay

Effect Horoscopes Have On People Cultural Studies Essay Horoscope is the guesses of daily activities in our every day life and a Birth map is a depiction of the wheel of our planets, houses and positions in that and the explanations of our plan wheel point out the potentials and weak points in our physical and emotional composition which gives us imminent on how to narrate and obtain along with others in order to create our life a better-off and valuable voyage and a scheme to observe if a match between us and another will present us a greater possibility at pleasure based on the mixture of our charts. A Compatibility statement or Synastry explanation and graphic representation combine our chart and a companion to form a new entity (individuality) called relationship. The sign, the growing sign and other position, in most cases, will be different than either your chart or your companions chart. This shows what potentials you will be able to call upon in the relationship and what flaws to conquer. A Birth Chart and Interpretation or either a Horoscope and compatibility statement cannot be precise for everyone born under a exact Zodiac sign unless the Astrologer has correct information about the moment of birth, date of birth and place of birth. Place of residence is important in the directing of daily Horoscopes. At times the moment is not known and an Astrologer will use 10:05 P.M. which, while not as correct as it should be, will put you as close to the target as possible. Without exact information everything we read about our sign anywhere will be generalized information. http://www.starlightastrology.com/astrointro.htm Astrology is not only influenced by transmissible factors and the surroundings, but also by the position of our solar system at the time of birth. The planets are regarded as central life-forces, the tools we live by as well as the basis of our very gist. These forces take on different forms, depending on their zodiacal arrangement and on the manner they relate to one another. The aspects formed between the planets depict their relationships, the placement of the planets in relation to the place of birth tells us about their appearance in the specialty of life represented by the astrological houses. The function of these players (the planets) and their eminence (the elements, signs and houses) and creating a fusion, astrology is able to present an inclusive and ample picture of the person and his potential, based on the biological horoscope. Biological Astrology tells about the behavior and individuality that you will have as well as some of the most important practice that you are intended to experience. Ptolemy establishing the base of Astrology, which has not changed much and in West its still in use Astrology is the origin of medicine and astronomy. Till 18th century astronomy and astrology were the same sciences. http://www.astro.com/astrology/in_intro_e.htm BACKGROUND AND HISTORY Babylonian Empires In Babylonian Empires era people were trying to associate happenings like famine and war with other incidents they monitored in the skies. At one point it was considered by historian and archaeologists that all astrological arrangements invented in Babylon, but that conjecture was rejected because of the separate astrology which exists between the Mayans and Aztecs. Babylonian ministers were frequently called upon to use their associations with the gods to calculate the future, and their two rule ways of doing this were examine the liver of animal and analyzing signs in the sky. The aged known astrological manuscripts are written in the first half of the Hammurabi Dynasty, around in the middle of 18th century BCE. Attempts at analyzing the sky ultimately widen into astrology that we have today. Between 612 and 539 BCE, the sky was separated to twelve fractions, comprising the twelve symbols of the zodiac. Once numerical astronomy expanded under the Persians (539-331 BCE), it became feasible to determine some of the movement of diverse planets and the moon, permitting for the improvement of horoscopes related to what we observe today. The oldest known horoscope is a natural horoscope not different the type formed by astrologers in this century. There is not actually missing of the unique tablet, and all we can read of the forecast itself is fundamentally, things will be good for you. Even then, astrologers had started perfectly the art of non-false able statements. http://atheism.about.com/library/FAQs/skepticism/blfaq_astro_history.htm I am focusing on Horoscope in astrology that is why its important to give brief introduction about horoscope Houses of Horoscope These twelve houses of horoscope tell us about the different regions of our lives. Â  The foundation of every house is called the cusp. Â  Each house has natural symbol and natural ruling sign. Here is the chart of signs beginning with Aries and ending up at Pisces. Mentioned introduction, history and background of the astrology and horoscope because I think for any research you should have acknowledged about your topic. Horoscope is becoming popular. People read it may be just for fun or they have strong belief in it. Media is promoting horoscope through magazines, radio, television, and internet. So people have easy access to it. In newspapers and magazines there is a separate column for it. In television we can see people having laptops in their hands and they take live calls and ask for ones time and place of birth so they can tell them what their predicted future is, in radio we can hear our daily horoscope. Apart from newspaper, TV, radio we have an access of internet and on that we can subscribe our email address to specific website or astrologer and they can email us our daily horoscope. Basically this research paper is focusing on horoscope and why do people believe in that. PROBLEM STATMENT What are the factors that are leading people to believe in astrology and what gender is more prone to believe in it? OBJECTIVES: SOCIAL AND PSYCHOLOGICAL MOTIVES Hectic and tough routine of life made people to believe in horoscope. They find it easy to know about their future before hand. So they spend their day according to that. Women used it for households and men in business matters. People are keen to know about their love life, career, luck etc. These things have been affecting our generations because we have started believing and relying on it so much and feel satisfied. High competition among people forced them to believe in superstitious possessions. Every body wishes for best and want to fulfill their needs. But the frenetic life of people made them to go for horoscope so they have better understanding of their forecast. DIFFERENCE IN INCLINATION TOWARDS HOROSCOPE AMONGST MALES AND FEMALES According to research females are more inclined towards horoscope. The reason may be they have enough time to think on these issues and they are more curious than men. Men leave their homes early morning and come back late. They spent most of their time outside and have busy schedule. When they back home their preference would be their family. But it doesnt mean that women are free all the time. Its just a natural phenomenon that women are more inquisitive about their family and enthusiastic to know what will come next in their lives. Females are more superstitious which makes them eager to compare their current lives with the horoscope that comes in newspaper, television, radio and magazines. Men, by nature are far more realistic. They believe in facts more rather than going for horoscopes. MOTIVES Love life The interesting fact is that people read their horoscope because they are keen to know about their love life and if they are in relationship how long it will go. The attuned factor is also involved. They wanted to know that the temperament of both is similar with each other or not. And what personality features are different. Luck People are eager to know what color, number, or stone is lucky for them e.g. when they come to know about these specific things they try to wear that color or stone on special occasions of their lives and try to keep special things on dates that stand for their lucky number. Guidance People read horoscope and consider it as a guide. Many people are addicted to it and cant spend their day without reading it. They feel satisfied when they have an idea about their future and try to act accordingly whats written in their part. Entertainment Some or many people read astrology just for fun and take it as an entertainment. Its just because they dont believe in it and read it to pass time or may be to reduce their curiosity. And most of them read it because they believe every body else is reading. Relaxation People go for horoscope because they want to lighten up their selves. Life is like a test and they want to pass the test by knowing the future ahead. It gives them an opportunity to plan their daily lives according to the predictions provided in horoscopes so they can achieve the maximum success. Escape Horoscope is another way of escaping from reality. People are infuriated of their chaotic routine and want tension free time so they go for horoscope. Control People want control over their lives; have desire for reducing their worries so they read, view or listen about their horoscope. By horoscopes people believe that their future has been forecasted earlier, this gives them an opportunity to make their decisions according to it. It gives them the satisfaction that they will never fail as they have taken all the precautionary measures. This way they actually try to control their lives and make everything impossible, possible. Affection Some people are not interested in knowing about their own horoscope. They are curious about whats going on in their beloveds life and how will be their future and will they be the part of their lives or not. Or the other thing is that they wanted to know what kind of personality they have, and what zodiac would be the best companion for them. For the believers, it is important that you find two astrologers for yourself and observe who is telling you the right picture. And what other has missed. The one you find better stick with him/her. A good astrologer is like a good mechanic. An expert mechanic fix out the problem for so long whereas, a bad one may take more money but his work would not be reliable. Same is the case with good and bad astrologer, a fine astrologer see all aspects and tell you nearly accurate and qualitative portrayal about you, while a bad one does not focus on every aspect and gives his prediction over all. Recommendation and conclusion This research paper views that people are dependent on horoscope. It helps them in building up their confidence that what is going to happened in their future. Tensions and pressure of daily life made them to search the cure, so they go for reading horoscope. By knowing about their future they will be able to prepare themselves according to the coming situation. This need of people has increased the value of

It Pays to Fly Full-Service: Managerial Marketing

It Pays to Fly Full-Service Rene Gonzalez Jr. Ashford University Managerial Marketing BUS 620 Larry Flegle November 28, 2011 It Pays to Fly Full-Service In this essay I will create a nine-component marketing plan on flying full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, â€Å"an emphasis on a particular need, geographic, demographic, or product segment† (p. 95). Therefore, it would be ideal for Delta to seek a more specific niche in air travel and differentiate by precisely satisfying customers’ needs; rather than attempting to generalize broad niches that only partly satisfy customers’ needs as a whole. Company Overview/ Description of Location Delta Air Lines Inc. has their corporate headquarters in Atlanta Georgia. However, Delta Air Lines Inc. has a vast worldwide airline system. Delta serves over 160 million customers annually, and offers 356 destinations in 65 countries.Additionally, Delta has over 80 years of passenger service, more than 80,000 employees, and 700 aircraft that spread across six continents. Packed with an array of good services, Delta offers more than 13,000 daily flights, SkyMiles rewards (frequent flier plan), the world's largest airline loyalty partnership, over 50 Sky-Clubs, and an award-winning BusinessElite program (Delta Air Lines Inc. , 2011). Description of Product or Service Focusing primarily on business amenities, Delta has a worldwide collection of services for businessmen and businesswomen.They have incentive SkyBonuses, extensive Corporate Travel Agreements, and their Universal Air Travel Plans (UATP Card). The SkyBonus services allow small-to-mid-sized businesses better incentive rewards for their business travels. For example, earning more points than typical travelers, which can be easily claimed as: upgrades, flights purchases, and Sky-Club passes. Their Corporate Travel Agreement offers a greater variety of destinations with a four-in-one worldwide airline partnership. Delta even provides a dedicated account manager to handle all business travel arrangements.The UATP Card allows any businesses the means to closely manage their travel expenses with a centralized payment system. Additionally, the UATP Card has no annual fees, no deposit limits, and no per-card charges (Delta Air Lines Inc. , 2011). Other comprehensive amenities that Delta offers their business travelers are: BusinessElite, Sky Priority seating, first class services, Sky-Clubs, SkyMiles, meetings/networking, private jets, shuttling/chartering, and Wi-Fi. The BusinessElite offers gourmet meals, exquisite wines, full-size pillows, flat bed seating, priority baggage services, and state-of-the-art entertainment.Everything in Busi nessElite is intended to help customers arrive at their destination on time and refreshed. Within the Delta Sky Priority there is no need to stress or wait in lines. As a result, valuable time is saved at check-in, reservation desks, security, boarding, and baggage claim. Under the Delta meeting/network program an event organizer will coordinate group business travel with 10 or more individuals. Additionally, in an effort to make inner city transportation to-and-from the airport easier, Delta provides private shuttling/charter assistance too.Moreover, in situations that 40 or fewer personnel need to be transported Delta can ease time constraints with their transit system. Even if there is a need for a specialized private business travel arrangement Delta has 27 years of safety and heritage with their private jet services. Delta holds the highest and lonest ARG/US Platinum safety rating of any other operation. Lastly, Delta can keep businessmen and businesswomen connected whether wai ting at the terminal or in flight. Power outlets are always conveniently located within arms reach, and Wi-Fi is offered in all flights within the continental US (Delta Air Lines Inc. 2011). It is apparent that Delta has numerous amenities to offer business class travelers; currently it is just a matter of what options travelers choose to use. Description of Competitors In this case Southwest Airlines Co. (a low-cost carrier) is the identified competition. Southwest has 40 years of passenger service experience. Additionally, Southwest has an average of 3,400 daily departure flights and nearly a total of 35,000 employees. Within 2010 Southwest operated 550 Boeing 737 jets, which carried a total of 88 million passengers to 72 different cities within 37 states.As a result, Southwest is the largest domestic airline in the U. S. (National Transportation, 2010). Southwest offers Priority Lane access, Rapid Rewards (frequent flier plan), some in-flight Wi-Fi capabilities, and economy bever ages/snack services. However, the Rapid Rewards is limited to domestic traveling only because Southwest does not offer international flights. Also, the Wi-Fi provided is only on limited numbers of aircraft, and the beverage/snack services do not cover full meals. The high operational extent of Southwest's capabilities can illustration by their longest flight, which is between T.F. Green Airport in Rhode Island to McCarran International Airport in Nevada. The grant total for their longest flight is 2,363 miles (Southwest Airlines Co. , 2011). Southwest does not appear to cater to many business class travelers’ special needs. There are some amenities that businessmen and businesswomen can take advantage of with Southwest. For example, EarlyBird Check-In, ground transportation, and Business Select fare benefits. Their EarlyBird Check-In allows for early seat selection, and no penalties when changing flights.Additionally, Southwest offers ground transportation within immediate ar eas of airports. The Business Select gives Priority Lane access when boarding, premium drink, priority seating, and gives extra Rapid Reward Points. (Southwest Airlines Co. , 2011). Subsequently, Southwest was founded on low fares, low costs, and dedication to the highest quality of customer service (Southwest Airlines Co. , 2011). As a result of Southwest's strategy is an example of sacrifices differentiation by focusing on low-fares. Notably, Southwest does employ a actic to somewhat distinguish their self between other low-fare carriers–they pride on providing the highest quality of customer service as possible. Southwest's plan is to deliver superior customer service with a sense of warmth, friendliness, and individual pride, which will shift more consumers their way (Southwest Airlines Co. , 2011). Nevertheless, Southwest's tactic is seemingly insignificant, but Delta should consider this when designing their new marketing plan by ensuring they too offer superior custome r service. Executive Summary of Marketing PlanDelta has numerous business class amenities that need to be reviewed to determine their demand. Is it necessary to have every amenity offered at every location Delta serves, or can some be excluded? Could some amenities be combined to increase efficiency? The objective is to get rid of amenities that are not desired and concentration more on efficiency across all Delta divisions. Thus, satisfying business class needs with geographic attentiveness. It is important not to just implement amenities for the sake of implementation.Delta needs to understand business class consumer needs, and should develop suitable amenities for them. Delta can learn from their current business class consumers by giving surveys before, during, or after flights. It wound be even more efficient to utilize technology (Internet) because it would be cheaper to e-mail surveys instead of hand mailing or handing them out on flights. Additionally, other avenues should b e adopted too; more interactive and crafty methods could help in attaining vital survey information (determine amenity demand).For example, incentive sweepstakes with the option of meeting popular musicians or actors to entice more people into completing surveys. Mullins (2010) stated, â€Å"The advent of new digital media—from the Internet to e-mail to text messaging via mobile telephones—has opened a vast array of new opportunities to take integrated marketing communication —IMC for short—to a whole new level† (p 342). Notably, Delta cannot attempt to utilize the same survey gathering methods in every region of the world. Obviously, popular musicians and actors will differ between regions in the world.Similar to how the demand of business class amenities will likely differ too. Delta's advertisement campaign will be directed toward business class travelers, and will need to effectively communicate the value of choosing full-serve oppose to low-co st. Additionally, a universal consumer appeal will need to be used (where applicable) as long as effective communication is not sacrificed. Much deliberation should be put forth to prevent negative emotions, and that the correct target market is reached.Moreover, the used of new technological interactive forms of advertisement would be ideal, which can also double as a medium to gather extra consumer information. For example, concentrating advertisements in big cities and employing smartphone-barcodes that feature interactive games or sweepstakes. Note, to conserve on campaign expenses advertisement efforts should decrease as distance extents outside of city limits–due to likelihood of a smaller business class population. In summary the current situation for Delta is having a vast unfocused business amenity operation without geographic specification.Additionally, their competition is low-cost airlines like Southwest who does not seek to differentiate their operations by satis fying specific business class consumer demands. Therefore, Delta's strategy can capitalize on shortfalls of low-cost carriers and differentiation by providing superior business quality travel with efficiency. Resulting from Delta maximizing information gathering and improving efficient operations they will save valuable capital. This will allow Delta to remain moderately cost competitive with low-fare carriers like Southwest.The last concern is how Delta will successfully reach the proper target market to spread the word –â€Å"It pays to fly full-service. † Description of the Target Market Airline travel is a homogeneous market however every traveler does not desire the same exact benefit (Mullins & Walker, 2010). For example, Southwest primarily focuses on low-fares, but Delta seeks to differentiate by superior product quality and performance. Consequently, consumers that value low-cost air travel will likely choose Southwest–Right? No, a low-cost carrier is n ot always the best option based on lowest price alone.A main concern of Delta will be how to influence business class consumers to fly full-service opposed to flying with other discounted low-fare carriers. A strategic advertisement campaign will be used to prove Delta's worthiness, but reaching the correct target market is important. Within the broad market of air travel some consumers will seek absolute low-cost, others will be unsure (low-cost or full-service), and there will be those that clearly favor full-service. For those consumers that seek absolute low-cost or are unsure, Delta needs to reach out to them.Delta can justify how they are more suitable through proper geographic-advertisement–by offering regionally specific business class amenities. Additionally, by focusing on the most efficient operation process possible, Delta can help keep pricing lower. As a result, consumers can notice it is reasonable to switch despite prices being moderately higher with Delta. Fo r advertisements to reach the correct target market there are three ways Delta can identify their business class travelers: market segmentation, target marketing, and positioning.Segmentation decisions are best made in one of three ways: who, where, and how they behave (Mullins & Walker, 2010, p. 181). Businessmen and businesswomen are who the consumers are, cities worldwide are where they are (primarily), and how they behave is relevant the business amenities they use/require when traveling between worldwide. Demographically, business class individuals come in different ethnicities, sizes, ages, and sex. Geographically, they are located worldwide primarily in big cities and decreases outward toward rural areas.Behaviorally, business class individuals travel frequent; adhere to tight schedules, utilized technology frequently, etc. Preferably, Delta can learn from the past mistakes of others and take advantage of proper global market segmentation. Historically global market segmentat ion has been incorrect discerning that one country segment is the same as another (Mullins & Walker, 2010, pp. 197-231). All countries do not fall within the same segment, and Delta can capitalize by specifically enhancing business travel in different regions around the orld. For example, the city of Dubai in the United Arab Emirates is a rapidly developing country. Delta can acknowledge a large European business and American business influence in the region. As a result, should geographically cater to specific business class amenities between the regions. By recognizing the United States, Europe, Asia, etc. as different segments and understanding where the segments are influencing each other–businesswise–will give Delta the advantage to better differentiate. Marketing BudgetDelta is currently investing $2 billion through 2013 into facilities, products, services, and technology, which is intended to better enhance customer experiences (Delta Air Lines Inc. , 2011). Tha t along with the capital saved from developing more efficient processes with geographic specification should give leeway in a new marketing budget. Managers must hold vital roles in implementing or eliminating operation and/or amenities, both domestically and internationally. However, uniformity should be kept to insure proper communication between global regions is well organized.A single system for regulation (implementation or elimination) will facilitate cooperation between every location Delta serves (Mullins & Walker, 2010). Pricing Strategy Airlines are price competitive conscientious, but still need to understand consumer needs, and how to satisfy them in order to make a profit. It is not always best to solely concentrate on lowest pricing. Regarding low-cost and differentiation (Mullins, 2010) stated, â€Å"Businesses taking the low-cost approach typically compete primarily by offering the lowest prices in the industry.Such prices allow little room for the firm to make the investments or cover the costs inherent in maintaining superior product quality, performance, or service over time† (p. 442). Therefore, if Delta seeks to correctly satisfy specific niches (business class travelers) with superior quality, and performance they cannot primarily focus on lowermost competitive pricing solely. Additionally, utilizing a competition-based pricing strategy (relies on pricing habits of competitors) Delta can place their pricing moderately above competitors' ricing, which can help provided better creditability. In some cases, an airline's consumer perception of quality is degraded if their pricing offered is the lowest compared to other airlines. For example, consumers may assume the lowest priced airline(s) are less safe, have subpar aircrafts, etc. Lastly, lower pricing adversely affects the profit margin, and budgeting, which would hinder Delta's ability to provide superior quality, and performance into the future (Anderson, 2011). Investment Saving sDelta has much to consider when evaluating what amenities should be offered to their business class consumers. Delta will need to assess what processes should be removed or included. Additionally, there are many environmental issues that negatively affect airline efficiency and pricing today that Delta will need to take into account as well. For example, struggling economy, increased fuel expenses/depleting fossil fuels, greenhouse gas emissions/global warming, consumer safety, etc.It is key to understand what business class consumers are willing to pay for, what they do not necessarily desire, and how foreseen/unforeseen environmental issues could adversely affect airline operations. Delta will need to focus on efficiency that will eliminate fraud, waste, and abuse. Thus, saving valuable capital, which can be put towards future efforts to adapt and overcome negative environmental airline issues. For example, increasing R;D (Research and Development) funding.R;D goals could be to s eek alternative fuel (green energy) aircraft engines, or at least streamlining the current fossil fuel engines to conserve expensive jet fuel. Additionally, strategic upper management decision-making (efficient implementation or elimination) will keep Delta moderately price competitive while brining in significant future profits. Summary and Implementation Plan Implementation of a new marketing plan is not unnecessary. Delta has the need for a new marketing plan as technology spreads worldwide and new economies are rapidly growing is distance regions.Business efforts of regions are helping to influence and advance other regions. Therefore, increasing the need for efficient business class travel, and justifies a new marketing plan. Delta will need to prove it is best to fly full-service business class opposed to flying with other discounted low-fare carriers like Southwest. The implemented marketing plan will be centered on Delta taking an analyzer strategy to defend and differentiat ion–with efficient and superior business quality travel. Management, across all regions will take a crucial role in regulating the new marketing plan.As a result, Delta will defend by keeping cost relatively low, which will save capital and bring in profits. Additionally, Delta will be able differentiate with superior business quality travel worldwide. Also due to technological advancement efforts Delta's R&D will avoid other airlines surpassing them, and countering future adverse environmental airline issues (Croteau, 2001). In conclusions a nine-component marketing plan on flying full-service business class with Delta opposed to flying with other discounted low-fare carrier like Southwest was gives.Delta is primarily a well-established airline company. In order for Delta to continue progression into the future they will need to seek more specific niches within their current markets. Additionally, Delta operates worldwide, and needs to adjust to geographic deviations between regional markets. Always looking forward Delta will also need to support future adaption to negative environmental issues. Ultimately, Delta can take the analyzer strategy and strategic managerial oversight to lead Delta's new marketing plan to a triumph.By defending/differentiate with precision customer satisfaction (business class traveler needs) Delta can gain superior product quality and performance. Thus, proving it pays to fly full-service oppose to low-cost. References Anderson, A. (2011). The Disadvantages of an Everyday Low Pricing Strategy. Retrieved November 22, 2011, from Chron : http://smallbusiness. chron. com/disadvantages-everyday-low-pricing-strategy-23379. html Croteau, A. (2001). An information technology trilogy: business strategy, technological deployment and organizational performance. The

Celta Assignment 2:Skills -Related Task Essay

Receptive skills: According to J. Harmer in his book The Practice of English Language Teaching, â€Å"receptive skills are the ways in which people extract the meaning from the discourse they see or hear†. In the following text â€Å"Playing with your food† the main skill that is being practiced is reading and along with it other sub-skills are being developed such as practicing new vocabulary, reading for gist in order for the students to understand the main idea. Enhancement of receptive skills will increase the rate at which students comprehend English language and allow students to practice new vocabulary in its context from the text. 1. Generating students’ interest in the topic of the text. The teacher gives the students a picture of a vegetable and then a musical instrument and then writes the title of the text on the board, â€Å" Playing with your food†. The teacher then asks students to take some time and make predictions what they think the text will be about. After that some of their ideas will be listed on the board. Rationale: This activity will help students predict the topic and prepare for the vocabulary that might be used in the studied text. 2. Reading for gist. The teacher will then ask the students to read the text quickly for a couple of minutes after which they will be asked if any of their predictions, from the listed of the board, were mentioned in the text. After discussing the text briefly students will be asked to read and answer the questions in Ex.1 (see attached exercise worksheet) in order to check if they have understood the general idea of the text. After checking their answers the teacher will ask the students â€Å"What is the main idea of the text?†, â€Å" Is this something that you would try yourself?†. Rationale: This task will help students to enhance their ability to read for gist and understand the main idea of the text. And will also help them answer general questions related to the text. (see ex.1 on attached worksheet). 3. Reading for specific information: Teacher will ask students to read questions related to the text and then read the text itself to support their answers. (see ex.2 on attached worksheet). The students will be working in pairs and will check with the text if they find it necessary. Rationale: This exercise allows students to practice reading for specific information for which they need to concentrate while reading in order to find the correct piece of information they are looking for. Practicing productive skills: As J. Harmer says in his book The Practice of English Language Teaching productive skills are a way of helping students with their receptive skills and in many situations production can only continue in a combination with the practice of a receptive skill. Productive skills are important for students, when they learn them in the classroom, as they help them develop a better and more efficient way to communicate and also in this way they learn the correct context of different uses and meanings of words and phrases. They follow the typical intonation and sounding of a language and naturally prepare for formal or informal conversations. 1. Writing: The teacher will play a video of a short musical performance of the Vegetable Orchestra. After watching the video the teacher asks the students to write a short review about the orchestra and if they feel it necessary they can check with the text. The teacher will write on the board some lead- in questions for the students to begin with. – What was the idea of the musicians from Austria that made the so different from other orchestras? – What happens with the vegetable instruments after the concert is over? -What is your opinion of this music? – Do you think their art will gain more popularity in the world? After completing their writings, students will exchange their papers with their partners in order to share opinions and see if they have followed the idea of the text and to correct any spelling or grammatical mistakes they might have made. Rationale: this activity will help students practice spelling, vocabulary, grammar and text formation which differ quite a lot from speaking. 2. Speaking activity: The teacher asks the students to divide in groups and of 2 or 3 and elicits that each group is a musical orchestra that uses different materials for their instruments, such as vegetables, old office materials, fruit or things they can find in nature. Each group will have to decide on its name, style of music, instruments and activities. What kind of songs they have and some history that they can imagine. After this they will have about 5-6 minutes to prepare and then they will have to introduce themselves to the rest of the class. Afterwards the class will vote which musical band might get in the leading positions of the radio charts. This activity will be useful to students as it encourages them to practice new vocabulary from the text, etc. biodegradable, environmentally-conscious, and to interpret the new information in their own way and engage in a spoken dialogue. Ex.1 Read text and answer the following questions: 1. What makes this orchestra different from others? (they make their own instruments from vegetables) 2. How is the orchestra called? (The Vienna Vegetable Orchestra) 3. What happens to the vegetables after a performance finishes? (they make soup with them for the audience) Ex.2 Read the text again, and mark with True or False the following statements. 1. The text is about children who don’t eat their food. F 2. The vegetable Orchestra was founded in 2008. F 3. The musical instruments are made from tropical fruit. F 4. The orchestra plays many different kinds of music. T 5. The musicians perform more than 3 times a year. T 6. The Vegetable Orchestra produces its own instruments. T 7. Carrots are turned into flutes. F 8. The sound of each instrument depends on the quality of the vegetables and the temperature on stage. T Ex. 3 Answer the following questions: 1. Where is the orchestra from? Austria 2. What combinations of vegetables are used together to create instruments? Cucumbers, peppers and carrots and etc. 3. What is used for drums? Pumpkins 4. What makes better instruments, plastic-packed vegetables or fresh vegetables? Fresh vegetables 5. When was the orchestra founded? 1998 6. What is the orchestra musical repertoire formed of ? From classical to electronic Refrences : J. Harmer The Practice of English Language Teaching, Longman, pages 246, 250-252

Fallacies Essay - 1313 Words

Fallacies The use of critical thinking requires one to understand how to comprehend an argument. Part of this comprehension includes the ability to recognize a logical fallacy in an argument. The understanding of logical fallacies will help one become a better critical thinker by enabling them to break apart an argument from an opponent and debate the argument by pointing out the flaws. In this paper I will be discussing the Straw Man fallacy, the Red Herring Fallacy, and the Weak Analogy fallacy and how they relate to critical thinking. One must understand what an argument is and how it is constructed to understand when and why a logical fallacy is used. As defined in by Bassham et al (2002), â€Å"Arguments are composed of one or more†¦show more content†¦I and an instance at work where I had recognized a design flaw in a smoke purge system for a building. I went to the mechanical coordinator of the general contractor and explained what the issue was and what should be done to fix the issue. At the weekly construction meeting my manager asked what was the status of the decision to fix the issue I had brought up. He was told that the engineer who designed the system had a creditable background in engineering and that I was only a technician so I had no idea about what I was speaking of. The issue was not resolved till testing of the smoke purge system was done and the design flaw I found was proven. The general contractor then issued a change to fix the situation. The rework of the system cost the general contractor more then if the issue was fixed when I mentioned it. This extra cost could have been avoided if my manager recognized that the general contractor’s argument was flawed and corrected them at the time of the argument. An organizational example would be a current ad that the Democratic National Committee (DNC) has been running which states â€Å"This week President Bush brought his risky plan for Social Security to South Bend — a plan that would end Social Securitys guaranteed benefits and tie our retirement savings to the ups and downs of the stock market. How does President Bush plan to pay for this risky scheme you ask. First, hell borrow $4.5 trillion from foreign countries. ThenShow MoreRelatedFallacies And Fallacies Of Fallacies1006 Words   |  5 PagesWade brueggeman Professor Mcginty English 1301 9 July 2015 Logical Fallacies Have you ever wondered if something is actually making you genuinely laugh or if it is just always laughed at so you feel like you must laugh at at? Sometimes people are so accustomed to the things around them that they are just going through the motions. Now fallacies are common errors within reasoning that will ruin the logic of your argument. They can be either illegitimate arguments or irrelevant points, and are oftenRead MoreFallacies : A Logical Fallacy1741 Words   |  7 PagesA logical fallacy is false or misinforming opinions that prove nothing. At times fallacies seem to be sound, and often have lots of persuasive control, even after it’s undoubtedly exposed as being untrue. Fallacies are not always deliberate, still yet we find them all over the place, like commercials for an example. Though there are several logical fallacies, four logical fallacies generally found in advertising are amphiboly, appeal to authority, appeal to emotion, and non sequitur (logic). Fall aciesRead MoreFallacy Paper991 Words   |  4 PagesFallacies are committed in every state, in every city and in every neighborhood. No race or gender is impervious to committing a fallacy. So, what is a fallacy? Patrick J. Hurley defines a fallacy as, â€Å"A defect in an argument that consists in something other than false premises alone.† These defects result in misconception in an argument. Many times they are accidental, other times they are committed on purpose. However, either way, fallacies can be very persuasive to the casual reader or listenerRead MoreFallacies Essay997 Words   |  4 PagesFallacies A fallacy is defined as a kind of error in reasoning. They can be persuasive and be created both unintentionally and intentionally in order to deceive others from the truth. Fallacies often indicate a false belief or cause of a false belief (dowden, 2006). An argument or situation commits a fallacy when the reasons offered do not support the conclusion. This defeats the purpose of the argument since its point is to give reason to support the conclusion. Fallacies affect the outcome ofRead MoreFallacies in Advertising991 Words   |  4 PagesFallacies in Advertising According to Bassham et al. (2002), a logical fallacy is â€Å"an argument that contains a mistake in reasoning† (p. 140). There are two types of logical fallacies, fallacies of relevance, and fallacies of insufficient evidence. Fallacies of relevance happen when the premises are not logically relevant to the conclusion. Fallacies of insufficient evidence occur when the premises do not provide sufficient evidence to support the conclusion. Though there are several logical fallaciesRead MoreInformal Fallacies Of An Informal Fallacy912 Words   |  4 Pagescommercials is called informal fallacies. The purpose of an informal fallacy can be to enact reactions from the audience, used to discredit a person or lastly appeal to a certain outlook. They mainly lack the validity in order to prove their argument. The media provides us with many scenarios using different forms of informal fallacies. I will provide three notable examples of informal fallacies by explaining the type of fal lacy and why the media used this fallacy. To start off, I should first differentiateRead MoreThe Theory Of A Fallacy Essay1313 Words   |  6 PagesIntroduction There exist common errors, which usually undermine the logic of one’s position in an argument, known as fallacies. A fallacy can either be an irrelevant point or an illegitimate argument or interpretation, normally identified due to failure to present adequate evidence that support the position or claims made, as well as lack logical validity. Each argument that is presented has it premises, or the set of reasons or evidence that supports the claim, organized in the correct mannerRead MoreThe Logical Fallacies875 Words   |  4 PagesWhat are logical fallacies, evidence, and error in misconceptions? The report will identify nine logical fallacies. If all evidence in an argument appears to be true, still the disputation may be invalid if the logic utilized is not sanctioned (â€Å"Logical Fallacies,† 2014). Another name for it is called logical error, in philosophy. There are many fallacies to be aware of when making a sound argument. The nine logical fallacies are Mer e assertion/Circular reasoning/Ad hominem, Red herring/Pseudo-questions/FalseRead MoreLogical Fallacies. Logical Fallacies Can Be Found In Many1288 Words   |  6 PagesLogical Fallacies Logical Fallacies can be found in many forms of persuasions, in infomercials, political debates, common discussion, everywhere. Although Logical Fallacies are very common, they mar our arguments and should be avoided. In order to avoid them we must first learn to recognize them. To fully understand Logical Fallacies, we will look at the definition of Logical Fallacies, some examples of Logical Fallacies, classifications of Logical Fallacies, and finally why we should, and how weRead MoreThe Is A Logical Fallacy?877 Words   |  4 Pagesit†¦ but your ideas may be ruined by what is called a â€Å"logical fallacy.† What exactly is a logical fallacy†¦? Logical fallacies are errors in reasoning that undermine the logic of your argument (Weber). There are a vast number of different types of fallacies, including Begging the claim, Sweeping Generalizations, slippery slope, hasty generalization, Ad hominem, red herring, and circular argument. Many of these types of logical fallacies can be witnessed throughout the media, whether it be in a presidential

Gothic Literature The Gothic Genre - 1130 Words

Katelyn Tiamson English Honors IV Mrs. Schroder 8 December 2016 Frankenstein Gothic literature is a style of writing that contains elements of both horror and romance. This genre allows readers to experience a mix of horror and romance intertwined. Within the gothic genre there are elements of supernatural events, beings, and gloomy day settings. This style of writing became popular in the late 18th century and early 19 century. Many give credit to it’s uprising to author Horace Walpole, who wrote The Castle of Otranto (1764). His book contains all the elements that constitute the gothic genre. Frankenstein fits perfectly into the gothic category because the gloomy and mysterious setting is placed where most readers think of it as†¦show more content†¦This hints to the reader that Victor is in a graveyard and has little regard for human life when he calls the once living food for the worms. Gothic literature has a strong presence of the supernatural world and with that comes mystery. Supernatural can be defined by events that science and nature cannot explain, these event are considered magical or otherworldly. Within this work of literature Victor Frankenstein raises the dead to create a monster. Shelly makes this a mystery to the readers because she never goes into detail on the science of how to create this being. â€Å"So much has been done, exclaimed the soul of Frankenstein-more, far more will I achieve treading in the steps already marked, I will pioneer a new way, explore unknown powers and unfold to the world the deepest mysteries of creation† ( Shelly 46). This quote lets the reader sees how Frankenstein has an interest in a supernatural world and will stop at nothing to create his monster even if it means venturing into the unknown of science. In order for Victor to achieve his desire of bringing someone back from the dead, Shelly lets the reader knows this creature was made by using many different body parts from different people, â€Å"I collected bones from charnel houses and disturbed, with profane fingers, the tremendous secrets of the human frame† (55 Shelly). This scene is especially gruesome because it gives theShow MoreRelatedThe Southern Gothic Genre Of Literature1528 Words   |  7 PagesThe southern gothic genre of literature can be described as â€Å"plots involving violence or hidden trauma, eccentric and often psychologically troubled characters, and an atmosphere of repression and decay† (Oxford Dictionary). This dark, depressing theme found in literature is one that highlights the harsh realities that characters face in their own geographic area. It is vital for southern gothic stories to incorporate the theme of some type of external decay. In the texts Salvage the Bones and SwamplandiaRead MoreEssay on The Develoment of the Horror Genre1076 Words   |  5 Pages The term Gothic is significant f or the understanding of the origins and development of the horror genre. Both of these genres differ, whilst Gothic literature is the text that explores the frightening extremes in mankind, horror focuses more on the unknown. The Gothic horror genre has changed over time and retains importance because it is the antecedent of the horror genre. Factors such as the definition of the word Gothic, the archetypes of the genre, and its social and historical contexts, haveRead MoreThe Characteristics Of American Gothic Literature930 Words   |  4 Pagesattraction? Gothic Literature incorporates many unique characteristics that keeps the reader intrigued. Some examples of the characteristics that may be included in American Gothic are: fright, uncertainty, darkness, and isolation. The evolution of entertainment media has created a new demand for the genre’s darkness and horror. Some questions that will be answered are -- What is American Gothic and how has the genre been defined? Is the genre still relevant today? What is it about gothic tales thatRead MorePoetry Is Not Just The Vision Of The Writer1036 Words   |  5 Pages poetry can grip the heart—the mind can be an awfully dark place. Within gothic poetry the horror and fears of the poet lie just beyond the words of the poem itself. The words are emotional viscera given form. Poetry is aesthetic and inspiring and its brevity extends it to forms beyond itself. The works of romantic poets have been recycled and reimagined as a result of our continued love affair with the ideas of the gothic and supernatural. The works of various authors, directors, artists, and musiciansRead MoreThe Qualification of Daphne Du Mauriers Rebecca as a Gothic Novel851 Words   |  3 PagesRebecca as a Gothic Novel One of mankind’s most valuable gifts is the ability to feel emotions and be able to react to them in a variety of ways. One of these emotions can be recognized as horror. Horror can be directly related as an immense sensation of fear, anxiety, and despair. Horror is adored by some and abhorred by others. Most importantly, there exist many sources for frightening media and information. One genre of literature that tends to provide horror can be known as Gothic LiteratureRead MoreThe Secret Life of Bees and How It Is Classified Under the Southern Gothic Genre792 Words   |  4 PagesThe Secret Life of Bees within the Southern Gothic Genre Most southern gothic literature deals with the disturbed and flawed characters; one of the most famous writers of this genre is Edgar Allan Poe. The southern gothic genre is characterized by grotesque, gruesome, or unbelievable incidents. The southern gothic genre is portrayed in many ways. Lily, the main character, goes through many difficult life experiences and learns many tough lessons. This book does not have a happy ending like a fairyRead MoreMagic Realism And Gothic Literature905 Words   |  4 Pagesthe traits of gothic literature and magic realism because they both show life threatening situations. It is also different however, because Magical Realism is more relatable to a person with a normal life that has been interrupted with strange events, while in Gothic Literature one cannot connect as much to the character’s life. Gothic literature is pleasing horror or dark literature. Edgar Allen Poe’s The Fall Of The House Of Usher† is a good example of gothic literature because it hasRead MoreWhat is meant by the term gothic1187 Words   |  5 Pagesthe term ‘gothic’? How far and in what ways is ‘Frankenstein’ a gothic text? Gothic literature, which is sometimes referred to as Gothic horror, is a genre that links horror and romance into one tale of ‘transgressing the boundaries’. Gothicism was unheard of until the late 1700’s, this movement into a new genre of literature. This was pioneered by the English author Horace Walpole, in his famous fictional book ‘The Castle of Otranto’, or as Walpole alternatively titled it ‘a Gothic story’. HoraceRead MoreThe Grotesque In Gothic Literature : The Characteristics Of Gothic Literature1600 Words   |  7 Pagesgrotesque in gothic is usually the behavior of a man (or women,) who battle with an internal conflict and they are also, usually sick. When an individual reads gothic stories, one can sometimes miss-interpret what they have read. It is common knowledge that when we are younger we understand things differently from when we grot be adults. We can infer that if one was too read gothic literature as a child, one wo uld find it humorous, versus if that individual was to read gothic literature as an adultRead MoreThe American Gothic in The Fall of the House of Usher by Edgar Allan Poe1539 Words   |  7 Pagesend of the eighteenth century brought about the beginning of a new genre of literature in America; the American Gothic. Already a popular genre in Europe, this new strain of literature in America arose to create a rather abrupt contrast to the Enlightenment foundations upon which American was born. Instead of concerning subjects of liberty and the pursuit of happiness; key elements of the American dream, American Gothic literature embodies and gives voice to the dark nightmare that is the underside

The Theory Of Consciousness And Its Effects On Society

When I think of consciousness, I seemed to compare this to the state of being aware of surroundings. Somehow, there are various theories that will argue that we can still be in the state of consciousness even when we are sleep as well as someone in a coma. Nonetheless, the term consciousness can be said to be inconclusive or even referred to an enigma. In fact, it is so mysterious that numerous philosophers and other experts such as Plato, Sigmund Freud and so many others to mention have explored and attempted to validate their theories on consciousness. Due to its elusiveness, philosophers and other truth-seekers attempt to surmise answers by pursuing diverse facts and evidences that can lead to their theories (Manson, 2011). On the other†¦show more content†¦There are various definitions of consciousness which can be ambiguous and to have a precise explanation at this time can still be considered premature. We actually do not have an exact rationalization of how consciousn ess emerges or the mechanism of consciousness process. However, there are different theories of how consciousness arises within the past years that have been advocated. There is a long repertoire of proposed theories based on metaphysical and ontological which is an assumption constructed on the state of subsistence with disparities can be perplexing. Nonetheless, several of the stipulated suppositions of such paradigms have direct correlations with each other, which can be ascertained to be not mutually exclusive. Neuroscience is concerned with the nervous system as it relates to the structure, how it arises and its functionality. Neuroscientists concentrate on the human brain and how it influences human behavior and cognitive functions. Therefore, for the neuroscientists’ point of view, the fundamental theories of consciousness are based on the higher order attribute, global workspace assessment and the biological aspect of the human mind (Block, 2009). Based on the biolog ical theory of consciousness, this phenomenon is a derivative of a combination of evolution and biological progress. This theory plainly disregards the theories of metaphysics but rather can be rationalized throughShow MoreRelatedThe Theory Of Consciousness And The Scientific Processes862 Words   |  4 Pages even evolving. This occurs across the entire spectrum of most all environments with dynamics natures; within society, within religion, and within science. More specifically, both the study and observation of consciousness and the scientific processes allocated towards those ends have changed profoundly over time. It can also be observed that the evolution of the study of consciousness parallels the development of the scientific method, to the extent that an evaluation of the former can indicateRead MoreEssay on Marxs Theories1550 Words   |  7 PagesThough Marx’s theories were first conceived over 150 years ago, his work continues to be tremendously influential and is perhaps the most well known scholarship within the sociological canon. Despite their prominence, some of Marx’s most famous ideas have yet to be proven by the course of history. Neo-Marxists may insist that the revolution is coming, but the fact remains that the overthrow of capitalism has yet to materialize. I argue that the communist revolution has not yet occurred becauseRead MoreFunctionalism And Its Impact On Society983 Words   |  4 Pagesflawless. There are conflicts of interest about the relations between the school and society. The main problem with functionalism is that it tends to emphasize the social needs of society over the individual’s need. Robert Merton, a critic of functionalism comments that â€Å"because many functionalisms have assumed that every social practice and institution must be understood in terms of its adaptive function for the society as a whole, they have tended to give a primary value to existing social forms.† (pRead M oreKarl Marx s Theories Of History And The Theory Of Human Nature Essay1714 Words   |  7 Pagesdied in 1883. Karl Marx’s philosophies on society, politics and economics is collectively understood as Marxism. He was a materialist and an atheist who had a profound impact on the world of intellectual thought. This paper will aim to discuss and determine with reference to Marx’s deterministic theory of history and the theory of human nature, if human beings are essentially the product of socioeconomic forces. In addition to one criticism of his theory of human nature. Firstly, this paper willRead MoreKarl Marx History of Economic Thought1454 Words   |  6 Pagesbackground and social/economic contributions is the quote: â€Å"It is not the consciousness of men that determines their being, but, on the contrary, their social existence that determines their consciousness.† Karl Marx, in reference to modes of production, which refers to the social relationship present in ownership and the use of the means of production, explains how the effects of the control of modes of production on society are intrinsic in a capitalistic system. The modes of production of materialRead MoreThe Theory Of History And Division Of Labor1091 Words   |  5 PagesThe Theory of History Karl Marx and Emile Durkheim are the great sociologists in this world; they give us many thoughts about the social theory and let us to learn how the society is. They both had described a theory of human history and division of labor. Despite some differences, Marx and Durkheim have concentrated on the emergence of modern capitalism especially with the rise of the modern system of division of labor and the evolution of market society. Their methods are developed through theRead MoreThe Structure and Agency Debate987 Words   |  4 Pagesbehaviour. People take action with regards to what is considered to be normal in society and also have to follow specific rules in order not to break to the norms. According to Giddens (1984, p. 19) one of the main arguments of the structuration theory is that the rules and resources drawn upon during the process of production and reproduction of social actions are simultaneously the means of system reproduction. Rules in society can either be form al or informal. The formal rules are documented and go handRead MoreAdorno Horkheimers Traditional And Critical Theory Of Society1199 Words   |  5 PagesCritical Theory, Adorno Horkheimer introduced the term critical theory in contrast to the traditional theory. ‘Critical theory’ or critical theory of society is defined as a social theory which aims to both critique and changes the society by providing a normative and descriptive basis for the emancipation of the society. In fact, an emancipation of the oppressed (similar to the Marxian emancipation of the proletariat from the shackles of bourgeois)  is the core concept of the critical theory. HorkheimerRead MoreThree Theoretical Approaches to Sociology1326 Words   |  6 Pages This theoretical approach views society as a system of inter-dependent social functions each working to maintain equilibrium and stability within the whole. The social function of marriage, for instance, might be seen to derive from a religious structure. The values, norms, and behaviors surrounding marriage (such as age limits, ‘showers’, and marriage licenses), and the ways in which these aspects of the function benefit the participants, is the ‘society’ which rises from the initial structureRead MoreThe Class Conflict Theory Proposed By Karl Marx1571 Words   |  7 PagesThe Class Conflict Theory proposed by Karl Marx explains that society changes due to the need for human beings to have a higher level of social class. This is essentially a framework developed by Marx that he aimed to use to explain the mode of social stratification happening during his time, its root causes, and its main effects. Marx had a unique view on the nature of different socia l classes. He believed that there are only two social classes where people can belong (Marx McLellan, Karl Marx

Merger Acquisition And International Strategies Marketing Essay free essay sample

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion. ATT merged with T-Mobile on 2011; ATT is now the largest wireless carrier in the United States leaving their major competitor Verizon Wireless on the side. T-Mobile benefited from the acquisition y reducing all their debts by acquiring ATT stocked valued. With the acquisition, ATT focuses on increasing its network and coverage, and working on expanding their Long Term Evolution technology deployment. The wireless industry plays an important factor for ATT to keep running in the business because they will need to work on new strategies to manufacturer new devices and to develop new application for the consumers. T-Mobile was struggling and the company stocks were going down, their only solution was too merged with ATT, it was a great deal for both companies. T-Mobile back in the days focused on basic services like texting, voice mail, free minutes over the weekend and accessible plan to attracted customers. They completely forgot to upgrade the internet network they were behind from their major competitors. They were doing fabulous business with all their basic services, but when the wireless data arrived they started to lose business. Most of their customer wanted high technology wanted to use new devices, affordable data plans, and they could not offer them the wireless data. They completely forgot to upgrade the internet network they were behind from their major competitors. When T-Mobile realized that all these changes were happening, and they were losing customer, they tried to get into the business again but it was too late for them. Their competitors ATT, Verizon, and Sprint were offering to consumer new technology, new devices and advance wireless internet data. The company started to focus in provided wireless data, better services and new technology to their customers, they started to gain customer back. They could not compete with the 3G network, so they were that one that introduced the 4G to United States. Once the wireless industry caught on the 4G they started to lose their business again. This industry is a very fast market because customers want to get the latest technology and keep upgrading plan and devices. ATT found a great opportunity to merge with T-Mobile because that way they would be the largest wireless company in the United States. They noticed that T-Mobile was an important competitor and was an excellent opportunity for ATT. The company is taking a huge advantage because they are competing with their competitors, and they are offering cheaper plan, phones, and no contract plan. As a prepaid company they offer the best unlimited plan at low cost to attract consumers. ATT made a wise choice by merging to T-Mobile because that put them as number one in this industry. For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target. Publix Super Markets, Inc. and its wholly owned subsidiaries are in the primary business of operating retail food supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The Company sells grocery, including dairy, produce, deli, bakery, meat and seafood health and beauty care, general merchandise, pharmacy, floral and other products and services. The Companys lines of merchandise include a range of nationally advertised and private-label brands, as well as unbranded merchandise, such as produce, meat and seafood. The Company receives the food and non-food products it distributes from many sources. These products are delivered to the supermarkets through Company distribution centers or directly from the suppliers (markets. ft. com). If Publix Super Markets, Inc. will decided to merge with Bi-Lo Supermarket will be a great combination between both super markets because both compete in the same industry. Their customer will be very happy that both firms will merge because they will be able to use the discounts, and coupons. The acquiring could leverage its relationship with their customers because both companies can provide a better service, quality, satisfying customers with their customer service. The acquisition have been part of the food retailing industry and by Publix super market merging with Bi-Lo super market will create sales and revenue growth on both corporations and it will be a profitable target for both companies. For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement. International business-level strategy the resources and capabilities established in the home country frequently allow the firm to pursue the strategy into markets located in other countries (Hitt, Ireland, Hoskisson pg 223, 2013). Apple’s international business-level strategy is making the best products and sells them around the world and uses China as their number one manufactures. The company always wants to keep improving their product and keep focuses on new innovation like the Ipad, and the IPhone 5 that will be released at the end of 2012. Their products are very exclusive and unique and every product is selling in different part of the world, their prices are a little high than any regular PC. Apple’s main markets are United States, Europe and Asia, they sale their products and outsource their parts of their product in Korea and manufactures their product in China. Like any company Apple have their major competitors that compete in the same industry, but Apple products are unique and they always lead in the market as number ones in the industry. The company target market is the people who love to have their products because they can experience a great adventure using their latest technology. The company will need make more affordable devices for China and India consumers. International corporate-level strategy focuses on the scope of a firm’s operations through both product and geographic diversification (Hitt, Ireland, Hoskisson, pg 225, 2013). Apple Inc, international corporate-level strategy is to focus on selling their product on first world country and manufacturer their product in the third world countries due to labor is cheaper and it’s more convenience for the company. The company makes their products based on demands of the consumers; their major goal is to serve the technology market with the latest technology, selling the latest device that every customer wants to obtain at a very expensive price. The company keeps their modern image with their devices and computer, so they can keep attracting customers. The company offer different ways to purchase their products; online or at the store in different locations in United States, Europe and Asia, they are one of the few companies that have retail stores and that one advantage against their competitors. Apple can improve their international business-level strategy by using free application for their customers, the company offers an application MobileMe that sync different options in an Apple product to keep the calendar, email, contacts over the air, this services cost $99 per year. Instead the company should give this application for free because customers pay an expensive price for their product, so the company should reward customer with this free application that way customers would not switch to the competition. For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Justify your proposals. With 41 years of service, Southwest Airlines Co. (Southwest), a low-fare major domestic airline, continues to differentiate itself from other low-fare carriers, offering a reliable product with exemplary Customer Service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities Dallas, Houston, and San Antonio. Today, Southwest is the nations largest carrier in terms of originating domestic passengers boarded serving 76 destinations in 38 states and the District of Columbia (southwest. investorroom. com). International business-level strategy the resources and capabilities established in the home country frequently allow the firm to pursue the strategy into markets located in other countries (Hitt, Ireland, Hoskisson pg 223, 2013). Southwest international business-level strategy would be to expand their flights internationally. With lot events now around the world the Southwest airlines can expand their flight and serve customers in South America and North America. With the Olympics game in 2016 and the World Cup in 2014 the company can go internationally at low cost and affordable prices those customers that will be traveling in 2014 and 2016 for those major events. The company can create a select route from Dallas to Brazil that can leave a profitable growth strategy. International corporate-level strategy focuses on the scope of a firm’s operations through both product and geographic diversification (Hitt, Ireland, Hoskisson, pg 225, 2013). Southwest Airlines can compete with major recognize airlines like American Airlines, United Airlines, Delta, and Air France etc. Southwest Airlines does a great job with their local clientele and they have expanded their route and keep offering services from different destination. It can cost lot money to the company expanding their business strategy, but they can compete with different international airlines. Southwest Airlines will have to reduce their cost in low labor and higher aircraft utilization in order to survive the in the international airline industry. The company will have to use a different strategy to compete with those big international airlines and the company will have to offer cheaper prices to customers and offer free checking bags at no charge so that strategy will attract customers. Most of the companies are charging to have an extra luggage, but if Southwest Airlines propose to their customer free luggage and no charge for extra bags customer will feel happy, and they will be willing to use the airline. The low affordable flight fare in select cities and countries can bring lot revenues to the company.